The lockdown restrictions are easing, people start moving again. Now, there is a high importance for taking precautionary measures. Saturday, Uber has launched a new campaign ‘Safer For Each Other’, which emphasizes the importance of sanitizing, wearing masks and doesn’t travel when sick. These small steps can make future generations safer.
The Campaign is featuring the message of ‘self-care spreads safety’. By ensuring proper safety measures, each rider makes the platform safer for the next one boarding the car. Through this campaign, Uber will connect to its riders through a 360-degree enhancement plan to make sure about the awareness of rider safety.
The campaign film features several riders encouraging future riders to ensure personal safety and hygiene by following all essential advancements to keep themselves, the driver, as well as the next rider safe.
Speaking on the launch, Pavan Vaish, Head of Central Operations, Uber India and South Asia said,” At Uber, the safety of everyone who uses our platform is a priority. The post-lockdown world is different from before, and we have to re-learn and re-adapt. Through the #SaferForEachOther campaign, we aim to spread the message that every rider’s indulgence in their personal safety not only makes the driver safer but also every trip that follows.”
As digital media is becoming the popular platform over the last few weeks, Uber is broadly utilizing the medium for enhancing their campaign. Sanjay Gupta, global brand director, Uber India said that “At Uber, we have a digital-first view of the media. Our spend allocation is 90:10 where 90% of the monies are spent on digital channels. This campaign, too, follows a similar construct”.
Recently, Uber has launched many safety measures to fight the battle against the pandemic such as the Go Online Checklist and a mandatory mask policy for both riders and drivers, mandatory driver education around Covid-19 related safety protocols, pre-trip mask verification selfies for drivers and an updated cancellation policy where both riders and drivers can cancel trips if they don’t feel safe. For supporting these measures, Uber has delivered around 3 million masks and 200,000 bottles of disinfectants and sanitizers to its drivers without any charges.
With the campaign Uber highlighting that we can only combat the threat of COVID19 by fighting together.