Father’s Day is a day dedicated to honoring fathers and celebrating fatherhood, parental bonds, and the role of fathers in shaping their children’s lives. The day is observed with great enthusiasm and love in an attempt to appreciate this paternal bond and share this universal feeling of gratitude towards fatherhood.
ICICI Prudential Mutual Fund (IPRU) chose to celebrate Father’s Day in their unique way this year. IPRU, in collaboration with Scoop Whoop, launched a one-of-a-kind campaign by holding a heart-to-heart conversation with IPRU fathers. The host, Rohit Biswas, engaged the fathers at IPRU by asking them challenging yet simple and significant rapid-fire questions about their children.
This put the father’s relationship with their children to the test, as well as the worldwide myth or truth of fathers being innocently forgetful. The goal of this campaign is for IPRU fathers to interact with the host and answer some fun questions about their children. The campaign aims to dispel the widely held belief that fathers are inadvertently forgetful.
“This year, we highlighted the dads at ICICI Prudential and put their knowledge about their children to the test,” said Abhijit Shah, Head – Of marketing, Digital & Customer Experience, ICICI Prudential AMC. While these fathers are bosses at work, when it comes to their children, they are all heart. They may not always be expressive as fathers, but their thoughts are always for their children’s well-being.”
The company’s 13th-month persistency ratio increased from 84.8 percent in 2020-21 to 85.7% in 2021-22.
The solvency ratio for 2021-22 was 204.5 percent, which was higher than the regulatory requirement of 150 percent.
“Despite the disruptions caused by the third wave of Covid-19, which impacted productivity in January and February,” said NS Kannan, Managing Director, and CEO of ICICI Prudential Life Insurance. In March, we had the best monthly sales of any year since the company’s inception.”
The insurer’s claims and benefits payouts increased by 29.7 percent in 2021-22 to 29,359 crore from 22,641 crores in 2020-21, owing primarily to an increase in surrenders and withdrawals, and death claims. The company had Covid-19 claims totaling 1,017 crores (net of reinsurance).