#SharetheCare: Nivea debuts on TikTok launching its latest campaign


Nivea associates with Balancing Act Productions to execute its latest #SharetheCare campaign..

Nivea, world’s no.1 skin care brand has made a d ebut with TikTok by launching its latest campaign “ #Share the Care”. This campaign encourages consumers  to  use this time at home, to show their loved ones how much they love them and care for them in fun-filled way, something that has become more significant to express especially during this lock down period.

Apart from skincare, Nivea’s parent company- Beiersdof  along with its Company Purpose Care  Beyond Skin, has also undertaken  a global aid program. The one key metric used is to donate 5 million Nivea skin care products to the healthcare staff across the globe by showing their care and gratitude towards them. So, through the ‘#SharetheCare’ campaign, Nivea India is giving its audience an opportunity to happiness and smiles by bonding with their loved ones.

As a brand, Nivea is  known to spread the message of  ‘Trusted Care and Protection’ in its each marketing campaign through most innovative ways.  The campaign is featured by TV personalities and influencers such as Anita Hassanandani , Genelia Deshmukh  among others who took up #SharetheCare challenge and encourage their audiences to participate in the same.

Participants  can download  TikTok app  to join this entertaining , fun and cool interactive challenge and show how much they care for their loved ones while they sway to Nivea’s  fun-filled foot tapping beats.  The challenge has gained momentum already and is currently trending on TikTok containing heartwarming videos coming from viewers across the country just within few days of  launch. Nivea has also associated with  Balancing Act Productions in order to execute the campaign successfully.

Director marketing, Sachin Killawala, Nivea India said, “ We are now living in a uncertain and challenging period . So, now is the right time to spread love and show how much you care about your loved ones. Nivea stands for trusted care and protection. Through this campaign, we wanted to encourage the people to express their love and care in a memorable way, on a platform like TikTok.”


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