The campaign aims to inform parents and students about the initiatives taken by Aakash Educational Services, the leading educational institution in India in providing test preparatory services to students to ensure continued learning even in the COVID period. Aakash Educational Service is all set to reiterate that AESL will always be the best option for the students who are aspiring to become doctors and engineers.
Aakash Educational Services (AESL) recently announced the launch of its television campaign “Padhai Hamari Jaari”. AESL is one of the well-known educational institutions in India in providing test preparatory services for students preparing for medicine. Engineering entrance exams, School board exams, NTSE, Olympiads, and other foundation level exams. The campaign emphasizes on Aakash Educational Institute’s role as a coach, enabler, and as a partner for students and parents whatever the situation be. The campaign aims to inform parents and students about the initiatives taken by Aakash Educational Services to ensure learning goes on. The ad campaign shows how the institute keeps engaging their student through an online learning platform.
The director and CEO of Aakash Educational Services (AES) Aakash Chaudhry, responded to the launch of the campaign that the main objective of the ad campaign shown on television is to inform the parents and students the advantages of technology-enabled learning offered by Aakash Educational Institute during the rising pandemic situation of Covid-19. Students are asked to keep up the spirit, continue learning, and prepare for their assignments and exams. And when the classroom branches open, they can continue there often. The campaign is aired on online channels along with television.
Since the involvement of digital media in the lives of people has increased with the extended lockdown period, the campaign on online channels can give it a mass outreach and also helps students engage in the online platform. It is from the insight that during this situation students forced to stay home to spend more time consuming online content. Aakash Educational Service is all set to influence the students and parents to choose their platform for learning and reiterate that AESL will always be the best option for the students who are aspiring to become doctors and engineers.