New Delhi, India – [May 13, 2025]– Shivictry PR, one of India’s leading public relations and advertising firms, has announced a forward thinking move to implement appraisals every six months for all employees, beginning this year. This initiative, introduced by the company’s founder and Director, Himanshu Kothari, is aimed at nurturing high-performing talent and creating a workplace culture centered on growth, recognition, and transparency.
The decision reflects Shivictry PR’s continued commitment to rewarding consistent effort, creativity, and dedication within its dynamic team. Traditionally, employee appraisals occur annually in most organizations, but Shivictry PR is challenging the status quo by shortening the feedback cycle and ensuring more frequent recognition for its team’s contributions.
“We believe that exceptional talent deserves timely acknowledgment,” said Himanshu Kothari. “By moving to a six-month appraisal cycle, we’re not only recognizing performance more frequently, but we’re also creating new opportunities for learning, mentorship, and career advancement. Our people are our greatest asset, and this initiative is a step forward in empowering them to reach their full potential.”
The bi-annual appraisal process will include performance evaluations, skill development feedback, goal setting, and compensation reviews. Shivictry PR also plans to integrate personalized development plans, ensuring each employee receives actionable guidance tailored to their career aspirations.
With a reputation for creative campaigns, strategic brand communications, and delivering results for top tier clients, Shivictry PR has grown rapidly over the past few years. The company attributes much of this success to its talented workforce and believes that investing in employee satisfaction and motivation is key to sustaining that momentum.
This new appraisal policy is expected to not only boost employee morale but also enhance the overall quality of service delivered to clients.
