The debut of “Feel the Pause,” a series of in-flight health and wellbeing content created for Vistara, India’s finest full-service airline, brought to you by TATA and Singapore Airlines, was announced by the health and wellness platform Shyft.
The company will create more than 1000 minutes of programming focused on health and wellness, which will be exclusively broadcast on “Vistara World,” the in-flight entertainment (IFE) system available on all Vistara planes worldwide.
Various content types, including sleep-inducing stories, in-flight stretches, breathing exercises, meditation, and music tracks, will be included in the series’ four core libraries: Sleep Solutions, Relaxing the body, Relaxing the mind, and Working Aid.
“We’re happy to join with Vistara to launch ‘Feel the Pause,’ and bring our expertise in health & wellness to contribute to the delightful flying experience,” said Pooja Khanna, founder of Shyft, in response to a question about the cooperation. We see this relationship as a fantastic chance for millions of flyers to experience Shyft as people worldwide start to focus more and more on their health and well-being.
Vistara’s Chief Commercial Officer, Deepak Rajawat, expressed excitement about adding more components to satisfy clients and improve their journeys. We are pleased to announce that, in collaboration with Shyft, we are now the first Indian airline to offer exclusive “wellness-focused” IFE content. This is part of our ongoing efforts to improve premium travel experiences. We are confident that our customers will find this improvement to be beneficial and that it will give them yet another reason to love traveling with India’s best full-service carrier.
With sleep stories based on timeless legends like The Pied Piper of Hamelin and calming music tracks, Shyft’s material will provide flyers with skills to deal with sleeplessness and travel anxiety. Quick in-flight stretches, led by knowledgeable instructors, have been added to the series to reduce body pains and stiffness.
Along with mindful breathing techniques, guided meditation sessions have also been designed to revitalize the mind and body and lessen the effects of tiredness from travel. The in-flight “Feel the Pause” material will revolutionize long-haul international flights, allowing Vistara passengers to de-stress, unwind, and sleep better.
Notably, Shyft currently offers tailored online yoga, nutrition, and health programs to support clients in tracking, treating, and managing diseases like PCOS, hypertension, diabetes, and thyroid. Along with general wellness workshops, the organization also provides pregnancy-related programs (pre & post natal).