Škoda Auto, a Czech automobile company headquartered in Mladá Boleslav, Czech Republic announced the ‘Peace of Mind’ campaign, especially for Indian customers. The new campaign is aimed at improving the after-sales experience of customers.
The company has built a customer-centric approach with four main pillars – customer reach, cost of ownership, convenience, and transparency. Škoda lowered the maintenance cost, with petrol engines seeing a reduction of 32% in the engine oil process. More decrease in the prices of spare parts has caused the company’s maintenance bill to come down by 21%. To expand in India, it is also moving towards Tier II and III cities. 185 aftersales touchpoints have been set up under India 2.0. This will be supported by the mobile service units – MobiCare, for providing better accessibility to the customers. Customers can book service appointments from their smartphones.
Convenience is enhanced in terms of easy access to information at any time. Digital Service Cost Calculator and MyŠKODA app allow absolute customer comfort and transparency. Through the app test drives can also be booked. Regular information updates are also given through emails and messages. The roadside assistance program “ŠKODA Assist” can now be extended up to 9 years.
With a world-class infrastructure where customers and technicians, both have access to the digital tools which make better and more effective services. The service providers are also skilled not just technically but also with the required soft skills to understand customer requirements better.
Statement by Zac Hollis, Brand Director for Skoda India “One of the key pillars under the India 2.0 strategy is enhancing the ownership experience and focusing on customer delight. The ‘Peace of Mind’ campaign has been designed with this objective. We have taken measures that reduce the maintenance costs and offer class-leading warranty across the range, which highlights the confidence we have in our products and service offerings. With the recently launched KUSHAQ, we have entered a new phase of growth in our India journey. We will continue to prioritize our customer-centric approach and have a clear roadmap on delivering the best ownership experience to our customers.’’
The company focused on enhancing ownership experience and its visibility amongst the Indian crowd with this campaign.