Snapchat widens their ad toolset for app makers


Snapchat the parent company of Snap Inc started by Evan Spiegel, Bobby Murphy, Reggie Brown has started offering software tools to help developers marketing their apps on the photo-messaging platform Snapchat. The advertisement suit of Snapchat includes products to boost retention, lifetime value (LTV), and return on ad spend (ROAS), and they will incorporate the Snapchat experience’s into apps to keep users engaged, according to an announcement.

The Creative Kit developers of Snap have integrated the image-sharing platform into apps, so the users can share the digital content including filters, GIFs, AR experiences, lenses, and videos to Snapchat’s camera or preview screen.

According to a Snap case study, Tamatem a Mobile games Publisher boosted the lifetime value (LTV) by 50% for the launch of its “Fashion Queen” game. The company also promoted the app makers to optimize campaigns for install by using the Augmented Reality (AR) lenses.

Snapchat is an American multimedia messaging app, which has almost 229 Million daily active users has expanded their advertisement suit aims to help app marketers engage with users on the image-messaging platform. The Snapchat parent company of Snap Inc has seen an increase in the number of users during the pandemic. Snapchat is giving wider ways for the app marketers to stand out, with almost 2.9 Million apps in the Google play store and 1.8 Million apps in Apple’s app store.

Along with Snapchat Twitter has also announced and introduced an advertising format. Snapchat isn’t seeking a bigger share alone, Twitter has introduced a carousel advertising format that the mobile users can open the app or website by swiping horizontally.

Snapchat has forecasted the app installation advertising to jump 32% to $76.2 Billion worldwide by end of this year, and reaching $118.4 Billion in the year 2022. The app marketers planned to boost their acquisition campaign by more than half (54%) by this year, the mobile attribution and marketing analytics firm said. Besides, 180 Million of 249 Million users of Snapchat has engaged with Augmented Reality (AG) every day, the company said. The Snapchat parent company of Snap Inc experienced a 52%  yearly surge in revenue to a record of $678.7 Million in Q3.


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