New Delhi, 16th June 2025: Snitch, India’s leading D2C men’s fashion brand, has turned up the summer vibe with the launch of its versatile summer collection by joining hands with Paper Boat, the refreshing beverage label known for its playful and joy-filled creations. As part of this exciting collaboration, Paper Boat has introduced its all-new drink, Nata India’s first chewable drink that doubles as a snack, a tropical-inspired cooler crafted to beat the heat and uplift moods. Aimed at delivering a memorable in-store experience that’s as cool as a cucumber in the blazing summer sun, this partnership brings together breezy style and feel-good flavours where Snitch’s effortless fashion meets the refreshingly unique taste of Nata, creating a season that’s both stylish and satisfying.
As temperatures rise, Paper Boat welcomes visitors with a wave of fun and refreshment the moment they step into Snitch stores, turning each location into a breezy escape full of colour, energy, and unexpected delights. A branded photo booth setup—available at all outlets except Lajpat Nagar offers the perfect photo opportunity, surrounded by vibrant Paper Boat branding that adds a playful, summery vibe throughout the store.
The activation is currently live at Snitch’s flagship outlets in Delhi (Lajpat Nagar) and Bengaluru (HRBR, HSR, BEL Road, Brigade Road, and Banashankari), where shoppers are also treated to a complimentary Paper Boat drink with every bill, making their shopping spree even more refreshing. To round off the experience, easel stands, tent cards, and a specially styled seasonal display bring Snitch’s bold summer collection to life. At the same time, influencer-driven content takes the story beyond the store and onto digital feeds across platforms.
“Summer is all about comfort, colour, and fun values both Paper Boat and Snitch deeply connect with. Paper Boat has chosen Snitch as their BTL (Below The Line) partner for this season because of their strong brand connection with today’s youth and their fresh, fashion-forward vibe.”
Chetan Siyal, Chief Marketing Officer at Snitch, added: “At Snitch, we believe that stepping into one of our stores isn’t just about shopping, it’s about the feeling you take back home. This collaboration with Paper Boat is our way of turning a simple store visit into a refreshing summer experience, blending style with joy, playfulness, and unforgettable moments.”
With this unique blend of fashion and flavour, Snitch and Paper Boat are making summer shopping not just stylish, but truly memorable.
