Mumbai, 11th June 2026: SRF Floron, one of India’s leading manufacturers of ozone-friendly refrigerants, has launched its latest campaign, Pata To Chalega, featuring actor Pankaj Tripathi. Conceptualised by McCann India, the campaign seeks to bring attention to an often-overlooked aspect of air conditioning performance: the quality of the refrigerant powering it.
While consumers invest significant time choosing the right air conditioner, the refrigerant inside it rarely enters the consideration set. This has made refrigerants an invisible category, with decisions typically influenced by manufacturers and technicians rather than end consumers. For SRF Floron, that gap presents an opportunity to build awareness around the role refrigerants play in delivering effective cooling and supporting AC performance over time.
The film challenges the common assumption that all AC gases are the same. Built on the proposition that better gas makes all the difference, the campaign positions Floron as the unseen force behind better cooling and longer-lasting AC performance.
The campaign film features Pankaj Tripathi in a light-hearted musical narrative that uses humour to simplify a highly technical category. Through a series of relatable situations, the film demonstrates how refrigerant quality can directly influence cooling performance, making an otherwise complex subject accessible and memorable for consumers.
Speaking about the campaign, Preetosh Shrimali, Senior Vice President and Business Head, SRF said, “Consumers care deeply about cooling but rarely think about what makes it possible. Our challenge was to make the refrigerant category relevant and memorable without making it technical. Pankaj Tripathi’s credibility and relatability helped us bring that story to life in a simple, human way. This campaign is an important step towards building the refrigerant category while reinforcing FLORON’s position as India’s most trusted Cooling Gas brand. By increasing awareness and understanding, we aim to drive category growth, strengthen consumer preference, and create long-term value for the business.”
Pankaj Tripathi, celebrated Indian actor said, “Authenticity and quality are values I deeply believe in, which is why partnering with Floron felt natural. As a trusted brand that has quietly enabled comfort in Indian homes for years, Floron stands for reliability and excellence. It was a pleasure shooting this campaign, and I look forward to being part of the brand’s journey with the SRF Floron family.”
Ashima Mehra, Managing Partner, McCann India said, “The most powerful category building opportunities often lie in what consumers overlook. With Floron, we transformed the category conversation from product specifications to real-life comfort, making it more accessible, consumer-facing, and meaningful in everyday moments. Anchored in a universally relatable behaviour—assuming what we can’t see doesn’t matter—we’ve created a campaign that builds both category relevance and commercial value.”
The campaign has been amplified across television, digital platforms, social media channels and a broader trade ecosystem, enabling the brand to engage consumers, dealers and technicians alike.
