Star Sports forays into esports, teams up with Nodwin gaming


Star Sports, India’s largest sports broadcaster, and NODWIN Gaming, one of the world’s most successful esports firms, have joined up to bring esports to the country’s sports capital. From June 24th to July 17th, 2022, Star Sports will broadcast the BATTLEGROUNDS MOBILE INDIA (BGMI) Masters Series competition in Hindi, Tamil, and English, bringing esports to a wider audience. The tournament will be broadcast LIVE on Star Sports 2 from the NODWIN Studios in New Delhi, which is designed exclusively for large-scale esports tournaments. The teams competing will compete for a prize pool of INR 1.5 crore. 

“Esports in India is a fast-growing segment that has witnessed increased adoption over the last two years,” Sanjog Gupta, Head – Sports, Disney Star, said of the partnership with NODWIN Gaming and the broadcast of BGMI Masters. When compared to its situation in developed countries throughout the world, it has a lot of space to expand in India. It’s also gaining traction as a competitive sport in the ecosystem. On digital platforms, esports competitions have already gained a cult following. Star Sports is continuously exploring innovative ways to engage fans, galvanize communities, and recruit new audiences as the foremost site for sports lovers. Our collaboration with Nodwin Gaming aims to change the future of eSports in India by exposing millions of Indian TV viewers to high-quality competition and notable players. It will, ideally, increase gamers’ interest in eSports and athletes’ aspirations.” 

The competition will include India’s top 24 BGMI teams competing for the title. The teams, which have tens of millions of fans and have dominated the digital sphere, will broadcast their game prowess, star performances, and rivalries for the entire country to enjoy. 

“We have been working relentlessly through the pandemic to develop the groundwork for such a major collaboration,” stated Akshat Rathee, MD & Co-Founder, NODWIN Gaming, of the partnership with Star Sports. This is a huge step in the right way for us, as we now bring esports to the people. Until now, esports has always been associated with internet platforms and live streaming. Satellite television has a number of advantages, including unrivaled coverage across the country, uninterrupted and timely broadcasting that is not reliant on internet connectivity or speed, and affordability for people living in remote places. We’re excited to expand the reach of esports, establish a link with India’s youth, and integrate esports into the realm of traditional sports.” 

From 8.30 p.m. to 11.30 p.m. on June 24th, 2022, see all of the action from the BGMI Masters 2022 LIVE & EXCLUSIVELY on Star Sports 2. The show will be broadcast in Hindi, Tamil, and English. 

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