One of India’s leading beauty and fashion destination, Shoppers Stop, is ready to enthrall their audience with a series of videos attempting to break the stereotypical beauty standards as well as the perceptions. The campaign #StopTheBias is the next step to their talent show property – EyeStoppers 2020.
While the judges deliberately handpick their favorites from over 2350 entries from the talent show held last week, Shoppers Stop is keeping their audiences at the sting of their seat with Live shows with leading brands and a series of videos with reputed influencers within the likes of Sushant Divgikar, Supriya Joshi, Anmol Rodriguez, and TRRAIN.
Speaking about this, Uma Talreja, Customer Care Associate, Chief Marketing and Customer Officer at Shoppers Stop Ltd. stated that the beauty industry has seen a shift during the pandemic. Lipsticks have dominated the segment, but with the wearing of masks, the main focus has shifted. Indian culture has been deep-rooted within the use of eye makeup and eye art, and there are lots of cultural contexts that have been amplified in Bollywood and plenty of other occasions. During the pandemic, they believe that eye makeup can open the doors to artistry and creativity in makeup and provides women a feel-good factor while they wear a mask. There are over 2350 entries during a week of very elaborate videos, in which the effort taken by each participant in creating their designs and their appearance is really exciting, she added.
The first video is titled ‘Right to appear Fabulous’ featuring Anmol Rodriguez, the influencer and acid attack survivor. Her video is showcasing herself as the strong independent woman she has become, how she chose to be a survivor, not a victim, and not let the globe tell her what she will be able to or cannot do. She used her battle scars as her strength and have become a positive social media influencer along with her confidence as well as magnificence.
Shoppers Stop’s #StopTheBias series is an effort at promoting the positivity and creativity in each and everybody. The brand is ready to applaud the brave and other people who carved a distinct segment for themselves against all odds.