Gozoop the leading Indian digital agency has acquired the digital marketing mandate of Storia, a Mumbai based beverage brand.
The agency will be responsible for strengthening the brand’s presence across social media and other digital platforms. The digital agency will also help Storia with influencer outreach on social media platforms.
Storia foods and beverages was launched in 2016 and the brand offers sustainability, convenience and also promotes a healthier lifestyle through its nutrition filled products. Storia’s products are healthy and do not contain any preservatives or artificial colors and artificial flavors. The beverages have high fruit content and are filled with nutrients. The brand is available in 52 cities in India and has around 50,000 retail outlets.
Through the campaign the company aims on achieving significant impact through its marketing plans, strengthening its presence on all digital platforms and also building an influencer community for the brand.
Gozoop, the digital first integrated communications company, provides a wide variety of services to its clients including product and consumer research, business and brand consulting, brand and campaign planning, influencers marketing, blog marketing, public relations, logo and merchandising, e-commerce solutions, customer experience management, online reputation management, etc.
The fast growing independent digital agency has managed the creative duties of brands like Dell, Asian Paints, Taj Hotels, Godrej, ITC, Parle and many more major brands.
The agency will emphasize on developing various digital strategies for Storia. The agency will focus on development of search engine and creative assets along with the brand’s social media management.
As per Ahmad Aftab Naqvi, Co-founder and CEO, Gozoop, Storia’s brand image resonates with the core values and work culture of Gozoop.Through this partnership the agency plans to accelerate the growth of Storia with digital storytelling and by developing a strong brand position in the Indian market as well as in the global market.
According to Vishal Shah, Managing Director and Founder, Storia Foods and Beverages Private Limited, the association will enable Storia to benefit from the digital agency’s experience of the digital landscape by providing a better understanding of the consumer’s digital behaviour by using an insight driven approach.