Sun Pharmaceutical Industries Limited a well-known Indian multinational pharmaceutical company which is known for manufacturing and selling of active pharmaceutical ingredients and pharmaceutical formulations based medicines. Sun Pharma has recently released a campaign advertisement on “Thank you Doctor” with the help of patients to express gratitude and appreciation to the doctors and nurses for their penances and magnanimous assistance by working round the clock to ensure the safety and recovery of the patients, especially during coronavirus pandemic.
“Thank you, Doctor” Campaign
The “Thank you Doctor” Campaign features a one-minute television commercial ad that depends on the testimony given by 12 genuine patients who have recovered from different health-related problems like heart attack and cancer, accident recovered patients, and COVID 19 survivor. The patients are seen expressing their gratitude towards the doctors for their greater job of being their family, companion, and nurturer and providing better treatment for the recovery of the patients. This TVC was originally shot in Hindi and then the video was dubbed in six regional languages to spread the messages and the gratitude throughout the country. Then this three-week campaign was made life to social media and TV platforms.
Kirti Ganorkar, CEO of India Business, Sun Pharma, stated that this campaign ad is a tribute to all health care workers who play such a crucial job in our lives. During the Covid-19 pandemic, consistently, we hear new accounts of their empathy and enthusiasm and are obligated to them for their penance and responsibility. The thought behind this campaign is to show the sentiments of genuine patients who want to thank doctors for treating them.
According to Madhu Noorani, president, creative, Lowe Lintas, the thought comes essentially from certifiable genuine accounts of patients who have been dealt with by doctors in their most troublesome occasions. The film content is a demonstration of thankfulness from these real-life survivors to the healthcare workers and corona warriors who have gone past their commitment and played multiple roles to sincerely bolster these patients in their most troublesome occasions in the hospitals. The whole idea is just to express the two heartfelt words – Thank You.