Syska Group announced that it has partnered with award-winning Bollywood actor Rajkummar Rao as its new face. To promote Syska products across the LED and fan segments, Rajkummar Rao will function closely with the company.
For his movie’s unique choice, Rajkummar Rao enjoys mainstream appeal and is one of today’s most versatile actors. He has a good link with urban audiences and those from Tier 2 and Tier 3 markets, which make up the main segment of the target groups of Syska, the company said.
The business was on the lookout for a charismatic and well-loved brand ambassador who is as homegrown and genuine as the Syska brand after the untimely and unfortunate death of Syska’s first-ever brand ambassador, Irrfan Khan.
Rao made his Indian film industry debut and received national recognition for his perfect performances. Likewise, Syska, within a short period of time, has developed to become the pioneer of LED lighting in the region.
Rajesh Uttamchandani, Director, Syska Group, commenting on the onboarding of Rajkummar Rao, said,” We are extremely excited to have Rajkummar Rao as the Syska Group’s new face. Because of its discerning choice of work and roles representing a sensitive and mature actor, Rajkummar is ideal for the brand. We think our journey to Syska is reflected in his work. We are optimistic that our relationship with Rajkummar Rao will increase from strength to strength and help recreate the magic in the hearts of the loyal user base of Syska.
Commenting on becoming the brand’s new face, versatile actor Rajkummar Rao said, “Syska is a high-quality, 100% homegrown brand for me.” It’s a groundbreaking business whose story is truly inspiring and to which I can easily relate. Syska has developed a niche category that is good for the nation and has made great strides to persuade users to migrate from conventional CFL to LED lights successfully. I think this is a very confident position to take, and it conveys to me that to remain light years ahead of the competition, you must always work hard and give your hundred percent. This works as a client as a guarantee that we can always look forward to Syska ‘s best.