T20I India Vs Sri Lanka series rebranded as CoinDCX T20 Cup


CoinDCX is India’s safest and largest cryptocurrency exchange platform. It becomes the Official Title Sponsor of the T20I India vs Sri Lanka series. Cricket has always been sponsored by renowned brands.

This is going to be the first time in the history of Cricket when a crypto assets exchange is the title sponsor of a cricket series. A new-age fintech startup sponsoring the T20 Cup indicates a developing phase in the Indian economy.

The T20I India Vs Sri Lanka series rebranded as The CoinDCX T20 Cup and is all set to commence in Sri Lanka on 21 July 2021. It will be held in Sri Lanka and will feature three One Day Internationals (ODIs). Shikhar Dhawan will lead the young Indian team and some of the most promising talent seen during the recent IPL will be featured including Prithvi Shaw and Surya Kumar Yadav. 

It is a significant step by CoinDCX towards generating visibility and boosting brand recognition amon young cricket fans. CoinDCX, one of the most trusted and popular crypto-assets exchanges has been a pioneer in the crypto space in India. As an asset, Cryptocurrency has seen an increase in popularity among the young generation, and this sponsorship provides a great opportunity for CoinDCX to target potential investors.

“Cricket is not just a sport in India; it’s a religion. We are naturally very excited to become the Title Sponsor of the T20 Cup. Cricket –specifically the T20 format- offers our brand to reach out to more users through this partnership. As India’s largest and safest cryptocurrency exchange, we visualize accomplishing new heights just as the Indian Cricket Team,” said Mr. Sumit Gupta, CEO & Co-founder of CoinDCX.

We are looking forward to this series, as we approach the World T20, to serve as important preparation for the players and the teams as we approach the World T20 later in the year. We have just been through an uncertain season last year with the pandemic, and we are thankful to the series partners, especially CoinDCX, to be the title sponsors. We are moving ahead to begin a new season with a hope of getting cricket back on track,” added Mr. Arvind D’Silva, Chief Executive Officer of Sri Lanka Cricket.

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