Bengaluru, 30th Ocotober 2026: Tata Power has launched “Teri छत, Meri छत!”, a six-episode series that uses short-form family storytelling to bring rooftop solar into everyday conversation. Built for the fast-growing micro drama format, it uses humour and relatable domestic situations to make clean energy more approachable.
The story begins with the Singh family’s son, Raghav, who has just landed a new work-from-home job. Inconsistent electricity and frequent power cuts threaten to disrupt his work, so the family decides to explore rooftop solar to secure a regular electric supply for his job, while also cutting their rising electricity bills. Their joint household shares a terrace divided by a partition wall, and a shadow falling on one side means the two households will need a shared installation. Getting there requires the two sisters-in-law, Pushpa and Kamla, to set aside their differences.
Along the way, the series addresses common consumer questions about rooftop solar, including durability during monsoon storms, battery storage and potential bill savings. These concerns are woven into character interactions and everyday situations, and answered in a way that feels natural and relatable.
The campaign builds on Tata Power Solaroof’s commitment to making clean energy accessible through reliable, cost-effective and sustainable rooftop solutions for homes, businesses and communities. Tata Power Solaroof has more than 5 lakh rooftop solar installations across over 550 cities and regions in India, with over 5.6 GWp of rooftop solar capacity installed.
“Rooftop solar is often viewed through a technical lens,” said Jyoti Kumar Bansal, Chief Corporate Communication and Branding, Tata Power. “With ‘Teri छत, Meri छत!’, we wanted to meet Indian consumers where they are, in the heart of their living rooms and on their mobile screens. Not heavy, not educative, not preachy, but subtle.”
Developed by BC Webwise and directed by Rukshana Tabassum, the series comprises six episodes with an average runtime of three minutes and a total duration of 17 minutes. It launched on 29 October 2026 and is available on Facebook, YouTube Shorts and Instagram, as well as in Tata Power’s ‘Ghar Ghar Solar’ Facebook community.
Episode 1: https://www.instagram.com/p/DfE50CuCpjj/
Episode 2: https://www.instagram.com/p/DfE5-fER497/
Episode 3: https://www.instagram.com/p/DfE9TyLikhr/
Episode 4: https://www.instagram.com/p/DfE9hJ2Clfo/
Episode 5: https://www.instagram.com/p/DfFAxldCl3C/
Episode 6: https://www.instagram.com/p/DfFA6q2Crky/
About Tata Power
The Tata Power Company Limited, a vertically integrated power company and part of the Tata Group, India’s largest multinational business conglomerate, has built a diversified portfolio across the entire power value chain, with its total operational and pipeline capacity surpassing 26 GW. This includes approximately 17.5 GW of clean and green energy capacity (including projects under construction) and around 8.9 GW of thermal generation capacity, ensuring a balanced and resilient energy mix. The Company also has a strong transmission and distribution footprint, with over 7,400 circuit kilometres of transmission lines, including pipeline projects, and serves nearly 13 million customers across its distribution businesses, making it one of India’s largest private power distribution companies.
Further strengthening its leadership in future-ready energy solutions, Tata Power has established 4.9 GW of integrated solar cell and module manufacturing capacity, signed 2.8 GW of pumped hydro storage projects, and expanded its EV charging network to over 7.000 public charging points across 706 cities and towns in India.
As a pioneer in India’s clean energy transition, Tata Power remains committed to achieving Net Zero by 2045 and continues to partner with public and private stakeholders to deliver reliable, sustainable, and technology-led energy solutions across the country.
