Flipkart group, India’s consumer internet ecosystems and a powerhouse of fashion announce its strategic partnership with Slazenger, 150 years old iconic sportswear and sports equipment brand in England.
This partnership under the House of Brands which includes Myntra Fashion Brands and Flipkart Fashion Originals will obtain Slazenger’s product range open on Myntra and Flipkart, increasing its appearance in India.
Slazenger is known for real styling and pioneering craftsmanship. Being one of the most famous sports brands in the world, it is popular for production and retailing, sports equipment, and other allied categories.
In India, Slazenger is poised to deliver world-class products in the mass and mass premium price segments providing to shoppers in the active-lifestyle space, exploring international quality at affordable pricing. Flipkart and Myntra will concentrate extensively on Athleisure, Running, Golf, Swimming, Tennis, and Cricket range of apparel and footwear from Slazenger.
For Flipkart group’s House of Brands, the launch of Slazenger in India is in line with its plan of cooperating with famous international brands to bring the best of global fashion to India. The House of Brands knows the pulse of the new-age Lifestyle consumers, regularly exploring fresh styles and international brands. The specialty teams at Flipkart group bring together expertise in design, sourcing abilities, and large industry experience that will help Slazenger build its brand salience in a developing market like India.
The connected strength and wide delivery network of Flipkart and Myntra will give Slazenger access to millions of shoppers across metros, tier one, two, and three cities, allowing it to place itself in one of the biggest markets in the world.
Products in the attire segment are the first to go live on the two platforms and will be followed by footwear and the other categories. The launch of Slazenger is to expand its mass premium segment in the sportswear category, which is one of the biggest and most popular segments, particularly on the Myntra platform.
With people paying more attention to their health and fitness in today’s world, there is an increasing demand for sports apparel, and the launch of Slazenger will provide for their evolving needs.