The New Kia: Kia India unveils campaign following a global rebrand


Kia India recently launched a new campaign following the rebrand of “Kia Corporation” as a mobility solution developer. India is the first country outside South Korea-the home of Kia, where the brand’s new identity has been introduced. Earlier this year, Kia Motors unveiled a new logo and brand slogan, which is “Movement That Inspires.”

Following the global rebrand of the South Korean multinational automotive manufacturer- “Kia Corporation”, its fully owned Indian subsidiary, “Kia India” rolled out the #MovementThatInspires ad campaign to showcase the brand’s new identity.

Kia India collaborated with Innocean Worldwide India, a global brand communication agency based in New Delhi, to conceptualize the ad film for its latest campaign. The advertisement will run on Television and across other digital OTT platforms.

The ad film for the #MovementThatInspires campaign features a child’s wandering imagination. Through the 2-minute video, the brand visualizes the future from a child’s perspective. The film shows a father driving his daughter to an orchestra in Kia SUV Seltos with the new Kia logo.

Mr Kookhyun Shim, MD and CEO of Kia India confirmed that the versatile compact SUV Seltos and subcompact crossover SUV Sonet will be unveiled in the Indian market by the first week of May, with the refashioned brand logo.  The company also dropped the word ‘Motors’ from its name and changed from ‘Kia Motors India’ to ‘Kia India’.

Kia is South Korea’s second-largest automaker. The new Kia logo has been designed to show the direction of Kia’s brand, focusing on the three main concepts- symmetry, rhythm and rising. The rebrand was celebrated in South Korea with a Guinness World Record drone event, with 303 flying drones drawing the new Kia logo in the sky with fireworks.

To enter the Indian mobility solutions market, back in 2019, Kia had invested in Ola to offer mobility services like ride-service hailing and peer-to-peer ridesharing.

The latest ‘Plan S’ business strategy for Kia, outlines the company’s goals to gain a leadership position in the future mobility industry. Kia also plans to reinforce its global product lineup by introducing seven new battery-electric vehicles by 2027, with the target to take a 6.6 per cent share of the global electric vehicle market by 2025.

Commenting on the rebrand, Song Ho-sung, Kia President and CEO, said, “It represents us expanding our horizons and establishing new and emerging businesses that meet and exceed the diverse needs of our customers worldwide.”

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