With its innovative marketing campaign “Phantom Pioneers,” TECNO, one of the largest smartphone manufacturers in the world, has highlighted Indian pioneers and is honouring them with the release of its new PHANTOM X2 Pro. The new smartphone, which just made its debut, is a game-changer in the flagship market and heralds the brand’s entry into India’s premium smartphone market.
The campaign’s emphasis on recognizing extraordinary people is consistent with TECNO’s “Stop at Nothing” philosophy, which is a metaphor for inner soaring strength. Masaba Gupta, Jeremy Lalrinnunga, Aditya Seal, Shirley Setia, Shivesh Bhatia, and Raj Abhinav are just a few of the industry pioneers whose journeys from commonplace to inspirational are highlighted by the Social campaign through a series of videos.
To create a community of like-minded innovators from various fields, TECNO hosted the captivating event “Pioneer Power Fest” in support of this campaign, which aims to redefine the smartphone experience. Numerous A-list celebrities, including Harshvardhan Kapoor, Masaba Gupta, Rohit Saraf, Tahir Raj Bhasin, and Aahana Kumra, as well as social media influencers and tech enthusiasts, attended the one-of-a-kind gathering. The high-end event highlighted the connections between the PHANTOM X2 Pro and renowned Indian trailblazers who are leading the way in their respective industries.
The flagship model of the PHANTOM X2 series, the PHANTOM X2 Pro, debuted in India on January 24, 2023. The PHANTOM X2 Pro is a landmark item and the first device in TECNO.
Arijeet Talapatra, CEO of TECNO Mobile, spoke in-depth about the campaign, saying, “Pioneer Power Fest, the platform is extremely special for us as we present to you PHANTOM X2 Pro, a game-changer with innovation at its core. The phone has the first retractable camera in the world for incredible portrait shots. The goal is to provide premium experiences to the growing number of users who rely primarily on their smartphones to take on-the-go, professional-quality pictures. The smartphone is the ideal synthesis of cutting-edge technology and distinctively crafted design with unheard-of features. The MediaTek Dimensity 9000 5G chipset, which is unmatched in speed, performance, energy efficiency, and much more, is one of the most powerful smartphone chipsets ever.
In response to the idea of TECNO India’s spirit of “Paying Tribute to Pioneers,” the Next PHANTOM Pioneer program is seeking stories of Indians who never give up. The microsite allows users to register and submit their information and pioneer the slogan to stand out as a brand pioneer. The submission with the most likes moves on to the next stage. The winner of this creative and original campaign will have the chance to serve as the face of the upcoming PHANTOM X series.
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