Marketers had a tough time during the pandemic and many are now gearing up to withstand the economic impact in 2021. To face a tough time, there is a need for marketers to focus on the quality of media. Ad tech is one of the industries that had to extend their limits to work effectively during the unprecedented situation. It is expected that the changes experienced by industries across the world in 2020 might experience the same in 2021. During the pandemic, companies had to shift to digital platforms and focus more on the trends and it is expected that these trends might bring even more changes in 2021. So, marketers must know about emerging trends.
People across the world experienced a lifestyle change and because of the remote working mode people had to shift to “stay-at-home” lifestyle which grabbed the attention of marketers. This lifestyle is expected to continue and marketers need to come up with novel ideas to attract customers. One of the ideas could be using the situation of the increase in the use of digital videos and connected television (CTV) viewing habits.
Leading with compassion is one of the important attributes that every industry is focusing on today and is expected to continue further. Employees are facing many problems because of the pandemic and leading them with compassion and empathy will reduce the stress and motivate them which will in turn lead to an increase in the productivity.