In order to enter into the middle class travel community that is growing, Thomas Cook the travel services provider is working on a model that is aimed to reach out the customers by means of small outlets in the high footfall regions including markets and malls.
Regarding this, Abraham Alapatt, the Chief Innovation Officer and the Head of Marketing and Service Quality at Thomas CookIndiaclaimed that they are increasing looking out for solutions that will enable them to reach the customers by going to those places where they are. He added that the firm is looking at a more efficient, leaner and technology assisted outlet in those places where the customers are instead of opening a branch and expecting the customers to walk in.
Furthermore, he added that the firm is looking right now in the high footfall regions including malls and markets. They are targeting at the small, one-man and two-man stores that are efficient with mobiles and tablets to handle.
Alapatt claimed that the smaller outlets of Thomas Cook will add more visibility to the travel services provider. Especially, this will happen in the tier 2 and tier 3 cities as the segment is likely to witness a big growth. He added that the growing middle class customers are a big opportunity for the firm.
Thomas Cook is all set to focus more on the operations via its online platform. The executive added that they are migrating more towards the online and online aided selling. He claimed that they are leveraging their brick model with the click model. It was stated by Alapatt that when a potential customer logs on to their website they can avail all the services right from booking flight tickets, buying foreign exchange and sight seeing. He added that there is an enormous response from people with this move.
He claimed that the firm is optimistic on taking up initiatives. Some of the initiatives taken up by Thomas Cook are Travel Quest that focuses on student travel and Holiday Savings Account with Indusland Bank.