GURUGRAM, INDIA – September 16, 2026 – True Balance, an AI-powered digital financial platform, announced the launch of its new credit card service, marking a significant expansion of its digital distribution capabilities. The platform is rolling out the offering through a strategic partnership with IDFC First Bank and SBI Cards in India, acting as a key lead generation and sourcing partner, with plans to progressively expand its network across other leading public and private financial institutions.
True Balance is positioning itself as a seamless credit gateway for the next billion Indians, bridging the gap between traditional financial institutions and this rapidly growing demographic. With this new offering, users can easily apply for partner bank credit cards directly within the True Balance app.
To power this seamless experience, True Balance leverages its proprietary, AI-driven alternative credit scoring (ACS) system. Built and refined over more than a decade of operating in the Indian market, this technology allows True Balance to conduct highly accurate initial customer suitability analyses. As a result, customers with limited or no traditional financial history can now apply for credit cards quickly and conveniently.
“Credit card penetration in India currently stands at just 7%, leaving a large segment of the population underserved,” said Charlie Lee, CEO. “Using our advanced technological capabilities, True Balance is successfully expanding its offerings to include insurance and now credit cards. We are rapidly evolving into a holistic platform that takes full responsibility for the overall financial lives of India by connecting them with the right institutional partners.”
Moving forward, True Balance aims to deepen its footprint as a comprehensive financial platform. Backed by its global fintech expertise, the company remains committed to empowering the financial lives of millions of Indians, transforming how the “Next Billion” access, manage, and grow their wealth.
About True Credits Private Limited
True Credits Private Limited is a Reserve Bank of India (RBI) registered Non-Banking Financial Company (NBFC). It is a wholly-owned subsidiary of True Balance India Private Limited, operating under the ‘True Balance’ brand, the company is committed to expanding automated digital lending and driving financial inclusion across India.
About True Balance India Private Limited
True Balance is an AI-powered financial services platform operated by True Balance India Private Limited (formerly known as Balancehero India Private Limited). A unified hub for all financial needs, the True Balance platform provides a comprehensive suite of digital financial solutions focusing on democratizing credit for the underserved and underbanked populations across India.
Operating at the intersection of global technology standards and deep local market insights, the company utilizes advanced AI-backed proprietary credit-scoring to deliver seamless and responsible finance. This technology-first approach allows True Balance to effectively bridge the credit gap for the ‘Next Billion’ users seeking secure and dependable financial access.
The company operates under a robust regulatory framework, holding a Prepaid Payment Instrument (PPI) license and facilitating credit through its RBI-licensed subsidiary NBFC, True Credits Private Limited. Backed by marquee global institutions including SoftBank, Naver, and Line, True Balance operates an extensive pan-India network with deep penetration across every district in the country. Headquartered in Gurugram, the company is a key contributor to the Digital India and Viksit Bharat visions, serving as a trusted financial partner in the nation’s journey toward financial empowerment.
For further information, please visit True Balance.
