TVS ASL Partners with Google Cloud to Build its Digital Transformation Strategy


TVS Automobile Solutions, an independent automotive aftermarket giant has joined their hands with Google Cloud and declared it as their technology partner to build its digital transformation strategy. Through this collaboration, TVS ASL will forward its goal of inventing a ‘Digital Ecosystem’ that will authorize thousands of small entrepreneurs across automotive retailers and garages.

TVS ASL has shifted its on-prem data center and its public cloud installations onto Google Cloud to advance the ‘platform of platforms’ customized to the needs of the automotive sector. This new revolutionary initiative will guide vehicle owners, retailers, garages, and insurance companies from a fragmented market place into one undivided digital technology architecture to provide service, parts, roadside assistance, and insurance.

 G. Srinivasa Raghavan, Managing Director, TVS Automobile Solutions stated, “The scope of arrangements incorporate Connected Vehicle (traveller vehicles, bikes, and business vehicles), Diagnostics and Predictive Service Management on Cloud, Mobility answers for all partners to address their necessities and constant combination with all partners for satisfaction. The revolutionary initiative will be seen as a catalyst in digitizing the Global aftermarket landscape. He also said that TVS ASL chose Google Cloud for its supercilious tech stack across Cloud, Artificial Intelligence and Machine Learning, Big Data, Marketing & Marketplace solutions that will allow them to spread globally with shorter time to market.

Karan Bajwa, Managing Director, Google Cloud India said that they are unbolting the prospects of their business data at scale using machine learning to automatically operate and enhance their supply chain, and elevate managed services so they can concentrate on their engineering attempt on IT-led business initiatives that will cover the path for a strong and secure digital future.”

The Indian Independent Automotive Aftermarket is calculated around $10 billion and developing at a CAGR of 7-10% over the past five years. The market is extremely fragmented with over 40,000 retailers, 100,000 garages, and thousands of small distributors over the country. Over the most recent five years, TVS ASL has built up a solid initiative by engaging more than 2 million clients, 20,000 retailers, 10,000 garages alongside fleet management for more than 70,000 vehicles. By bringing these stakeholders into a flawless supply chain and technology platform, TVS ASL aids them by delivering service or parts within 24 hours across the country.


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