UK’s footwear brand Church’s entering India through tie-up


Church’s,UK based luxury footwear brand will now be made available in India and its offering will be priced at a whopping Rs 72,000 in the country. The brand has tied up exclusively with multi brand retailer Heel & Buckle for distribution.

Heel & Buckle’s Managing Director, Dhiraj Bthajia told that theUK’s iconic luxury footwear brand Church’s is foraying intoIndiaas they have come up with an exclusive distribution tie-up with Heel & Buckle. Also, the offerings of Church’s will be available the outlets of the multi brand retailer.

As of now, Heel & Buckle that is a luxury footwear multi brand retailer has three outlets and they are located in Mumbai,Delhiand Gurgaon. Church’s footwear will be priced in the range between Rs 20,000 and Rs 72,000 and they will be retailed in the country for the same pricing as they are priced in theUKoutlets, added the executive.

Notably, Heel & Buckle is looking forward to expand its presence in the country and it is in plans to set up around 10 to 12 new outlets acrossIndiain 2015. It is also aiming to open 120 Shop in Shops in the next two to three years.

Regarding this, Bathjia stated that Heel & Buckle is a niche footwear retailer and that it is striving hard to expand its footprint inIndia. He confirmed that they are in plans of opening the aforementioned new outlets and shop in shops in the country

As Heel & Buckle is a multi brand retailer as mentioned above and its portfolio includes Pazzion, Paco Gil, Magnanni, Rad Russel and Aleesandro. The Church’s brand was founded inNorthampton,Englandin 1873 by Thomas Church and his three sons. The family experience in the production of handmade men’s shoes since 1675 laid the foundation for the brand. The luxury firm Prada Holding N.V. acquired Church’s in 1999.


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