- Piyush Pandey, the chief creative officer worldwide and executive chairman India of Ogilvy, the marketing, advertising, and public relations agency wrote and voiced the new initiative to help combat the pandemic.
- Fevicol reintroduced their logo with elephants wearing masks on their trunks.
With the rising pandemic situation of Covid-19, many brands of different sectors are engaged in creating social awareness campaigns to make people aware of the seriousness of the issue and reassuring deep connection with their customers. The Indian brand Fevicol expressed their solidarity for the people fighting with Covid-19 along with other giant brands like Lifebuoy, Amul, Zomato, Mad over Donuts, Dettol, etc. Fevicol, the brand of adhesives owned by Indian company Pidilite industries limited is known for its ‘moment marketing’ with its creative contents that are innovative, relatable, and importantly connect with customers. During the outbreak of the disease, Fevicol expressed their concern for people by tweaking its logo of two elephants and increasing the distance between the elephants.
With the ease in the restrictions held on the lockdown period, Fevicol in a new film spreads a message of awareness among people of India. It asks people to be even more careful about keeping a safe distance from others and wear a mask. Piyush Pandey, the chief creative officer worldwide and executive chairman India of Ogilvy, the marketing, advertising, and public relations agency wrote and voiced the new initiative to help combat the pandemic. The message strongly conveys how you should change the strategy if the battlefield and the war remain the same. People were asked to stay indoors and wait patiently to fight the disease and get back to normal life as soon as possible. Now with ease in lockdown, everyone is stepping out of their home, and continue fighting.
Fevicol reintroduced its logo in the new video with the elephants wearing masks on their trunks. Fevicol asks people to keep up the spirit to fight against the coronavirus. The chief marketing officer of Pidilite industries, Vivek Sharma responded to this new initiative that Fevicol’s strong positive message on ‘Unlock 1’ will be great morale for everyone including consumers, salespersons, dealers, etc.