Michael Michalis, CEO of DigitalMR, explains how establishing AI data analytics can enable greater customer engagement;

Information is critical to business decisions. A skilled company that accurately gathers information interprets it, and works with those insights will often determine its level of success. But the number of information companies can access is constantly increasing, as are the different types of information available. Business information comes in many forms, from parental communication data to your last tweet. All these records, in their different forms, can be divided into two important categories: data analysis and unstructured data.


The term data classification refers to records that reside in a fixed field within a file or record. Placed data is usually stored in a database interface (RDBMS). It can involve numbers and scripts, and sourcing can happen automatically or manually if it is within the RDBMS structure. It aims to create a data model, defining what types of data are included and how it is stored and processed.


Unedited data is pretty much all unstructured data. Although unstructured data may have a nationality, organized internally, it is not constructed in a previous way. There is no data model; the data is stored in its true base.

Common examples of unstructured data are rich media, text, action reporting, image tracking, and more. The number of datasets is much greater than the number of datasets. Integrated data (SD), represented by numbers in closed tables or survey questions, cannot be given to companies ’marketing departments with the nuances and subtleties offered by non -data building (UD). This trick is available to all sizes of UD and the many formats it can take, ranging from terabytes of text and images on social media to audio and video content. The amount of UD is still growing. In fact, IDG predicts that 93% of digital numbers won’t be built by 2022, so understanding how to use them will be a different challenge for any business.

It’s everywhere and contains a lot of all the information. Companies and corporations have access to it in large numbers – but it is often underutilized. In the world of business data, UD is sometimes referred to as “unintelligible” data because of its visual, hidden, and usable features. But these data can be very useful to marketers and perform what is called “ambiguous analysis”.

Advances in AI mean that sales and marketing professionals now have ways to refine their methods by listening directly to the voices of their customers (VoC) and leaders.

Through the use of AI and machine learning tools, a lot of unstructured information can be converted into a feed to improve marketing.

VOC can take a variety of “forms,” ​​including ratings, product reviews, calls made to service customers, and your descriptions of positive, negative, and emotional trends toward people. To compete. The greatest advancement in the field means that UD’s experience can be used to produce a more advanced level of emotional intelligence.

The method of information about the date gives them consumers their feelings and values ​​on What happened in detail, acceptance, and the way forward in the story. paid and increased database management, eventually resulting in more logistics than cookies and still being able to set up database management programs.

And the market really questions and prays the population differently, eg if it’s an organization and ready and jump on the side of UD’s “dark details.” It commands and shines AI in the dark with interactive features ready to be seen by payers, and gives product developers – shining from the treasure and another UD assembly – a treasure trove. bright lotion from shadows, show lotion to do.

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