Valvoline Cummins, the lubricant manufacturer, and supplier, announced its association with SunRisers Hyderabad as its principal sponsor in the 13th season of the Indian Premier League commencing in September 2020. The affiliation is a part of the brand’s increased recognition for its customers via sports advertising which incorporates cricket to enlarge its market proportion in India.
The IPL champions of 2016 and a completely compatible performer, SunRisers Hyderabad will be seen wearing Valvoline’s logo on their jersey. Also, the Valvoline brand, together with the SunRisers Hyderabad, will be launching campaigns to promote their partnership via way of means of rolling out joint initiatives throughout a couple of media platform to interact with customers and SunRisers Hyderabad fans throughout India.
“We are always seeking out applicable avenues and associations to have interaction with our consumers, and this bonding with a sporting event is a natural extension of the brand spirit. The IPL is surely one of the most famous sporting events within the country, and our desire of IPL as a platform to actively interact with consumers, stems from this. We are excited to increase our partnership with the sort of sturdy and dedicated team as SunRisers Hyderabad.” Sandeep Kalia, managing director, Valvoline, said.
“We are very excited to associate Valvoline for the coming season of the Indian Premier League. Valvoline is an eminent brand and we see an extremely sturdy alignment with them. With our partnership, we look ahead to developing amazing cricket moments for fans and setting up a strong show like every year.” K Shanmugham, chief executive officer, SunRisers Hyderabad, said.
Valvoline brought its engine oils to the world in 1866. In over one hundred fifty years of its existence globally, it has launched many ground-breaking improvements that modified the industry. It is broadly recognized among the world’s first and most enduring lubricants brand. In India, Valvoline Cummins Private Limited is a 50:50 joint venture between Valvoline International Inc. The U.S.A, and Cummins India Limited, a manufacturer of diesel and natural gas engines.
Today, Valvoline Cummins Private Limited is certainly considered one among India’s quickest developing lubricant companies that manufactures a huge variety of fluids, viz., engine oils, equipment oils, radiator coolants, brake fluids etc. for engines made through numerous OEMs.