ITC Vivel Launches VedVidya with Sharmila Tagore and her virtual Avatar

ITC Vivel Launches VedVidya with Sharmila Tagore and her virtual Avatar

In search for the first-rate that nature has to provide, a useful source of understanding is frequently the Vedas. ITC Vivel celebrates this ancient knowledge of splendor ingredients and experiences with the launch of Vivel VedVidya, an exquisitely crafted top-rate range of bathing bars.  The emblem introduces its VedVidya range with the maximum reputed, current but undying emissary of royal beauty, Ms. Sharmila Tagore.

Vivel VedVidya brings to endure the wealthy beauty traditions of historical India, handed on through generations and components that transcend the take a look at of time. The VedVidya TVC functions Sharmila Tagore bringing again to life her younger self the use of AI technology, allowing audiences to relive and enjoy conversations from technology in the past. With the brand new Vivel VedVidya launch, the logo objectives are to illustrate the unique product attributes and benefits of radiant and gentle pores and skin in an innovative, by no means seen earlier than way. this is the primary time Sharmila Tagore could be seen lending herself, and a digitally created avatar of her younger self to a beauty brand campaign.

Sameer Satpathy, Divisional leader govt, private Care merchandise commercial enterprise, ITC restricted, shared, “ITC Vivel with VedVidya heralds in a new and cutting-edge attitude of timeless beauty with ingredients inspired by using ancient beauty rituals. an excellent amalgamation of an era and ancient splendor concoction inside the new narrative helps us deliver to lifestyles the proposition of splendor in a thrilling and in no way visible before manner. This technology permits us to re-tell the ‘vintage is gold’ tale and nevertheless remain relevant inside the splendor space these days

flexible actor and Vivel VedVidya emblem Ambassador, Sharmila Tagore, adds, “splendor I accept as true with is always a non-public desire. I belong to a technology where splendor changed into to do with the easy however the most excellent substances and a generational recognize how for skin care. these ancient beauty secrets are the middle of timeless beauty. I’m so satisfied to collaborate with Vivel VedVidya and revisit a number of those historical splendor recipes which have additionally been commonplace in my family.

The premium bathing bars by way of Vivel VedVidya not only offer the goodness of historical substances on your skin but also are environmentally friendly with recyclable packaging. The range offers advanced sensorial with 3 new long-lasting, costly fragrances – Nargis and Kumkumadi, Nagarmotha and Bahumanjari, and Chandan and Badamam.

Vivel VedVidya is to be had on Flipkart, Amazon, and ITC E-store and main contemporary exchange stores pan India. A percent of 6 skincare soaps of 100g each are available at INR 360/- and a percent of three skincare soaps of 100g each are available at INR 180/-.

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