ViewSonic maintained its place as the fastly growing brand in the projector market over the last few years. From 2017 to 2020, the total projector market decreased by 35% sales volume, but ViewSonic has universally defied the rules and increased 40% in sales.
With the general market declining, ViewSonic has increased 18% year over year (YOY) in the first quarter of 2021. ViewSonic’s remarkable market performance has emerged and highly increased their reach to expanding regions, including Europe, which increased by 50%, and Asia-Pacific, which increased by 25%. The sectors that had the highest increases in sales were Dedicated Home Cinema -82% and Ultra Mobile -93%.
DLP projectors have started to grow and superseded LCD projectors as the leading display technology from the second quarter of 2020. With DLP technology’s digital processing nature, it gives the control for consistent performance over time and gives long-lasting realistic colors without deterioration. Moreover, due to precise reflected imaging, DLP projectors give better image quality that is smooth, sharp, and seamless.
Muneer Ahmad who is the Business Head of AV, ViewSonic India, said, “It is a glad moment for ViewSonic to be recognized as a No.1 globally for Digital Light Processing projectors. Our mission is to motivate the world to see the changes between the ordinary and extraordinary and we have been at the forefront in building products by providing innovative visual solutions.
“In the last 4-5 years, we have noted significant increase and growth in the sales of our projectors business in India and as ViewSonic became the top first LED projector brand in Europe, we are expecting the same growth in the Indian market.
Ahmad said, “As we are enlarging our product portfolio and growing a better position in projector segment, we are expecting to remain at the forefront of complete visual solutions”.
Recognizing that LED projectors are the way of the future, ViewSonic deposited extensively in cutting-edge LED technology. The ViewSonic LED smart projector lineup comprises the portable -M- Series for an exciting on-the-go lifestyle and the flagship -X- Series for superior home entertainment with smart capabilities and 4K image quality.
ViewSonic’s projector offers includes a large variety of products for both commercial and consumer applications. An early step to enhance their deposits in the thriving B2C sector, ViewSonic has notably focused on breakthrough smart LED projectors, with a distinct vision and forward-thinking philosophy.