EaseMyTrip selected actors Vijay Raaz and Varun Sharma as brand ambassadors. EaseMyTrip has never had any brand ambassadors before.
In addition, for the first time, Vijay Raaz and Varun Sharma are joining for a promotional campaign. The actors’ mass appeal and close bond with the audience will enhance EaseMyTrip’s brand image.
Fans adore the performers for their honest and down-to-earth demeanour, as well as their ability to make each act special. Both Vijay Raaz and Varun Sharma are known for their outstanding comic timing, and both actors are well known for their distinct performances.
The connection is consistent with EaseMyTrip’s brand image, as EaseMyTrip has established itself and earned market share only based on its past success. The company is known for its consistent performance while being 100% bootstrapped and successful since the beginning.
Both performers are delighted to be involved with EaseMyTrip because they share a similar vibe, making this collaboration highly unique and memorable.
EaseMyTrip first opened for business in 2008. The company focused on the B2B2C (business to business to customer) distribution channel. They provided travel agents given to the website to book domestic travel flight tickets to cater to the offline travel market in India.
On growing Indian middle-class population’s travel needs they commenced business to customer operations in 2011. Owing to the presence in the B2B2C and B2C channels, they were able to start operations in the B2E – business to enterprise channel in 2013 to give end-to-end travel solutions to corporates.
The presence of three distinct distribution channels provided a vast customer base and a large distribution structure. EaseMyTrip has always believed in taking advantage of relevant and meaningful chances to connect with customers, and this collaboration is no exception. With a host of customer-centric initiatives, the company has big hopes to expand its business.
Focused on avoiding hidden expenses in the pricing model, which result in a higher final price payable by the client. They provide a wide range of travel-related products and services to meet the demands of travellers travelling both locally and internationally.
They have an in-house technology team that is dedicated to establishing a secure, innovative, and scalable technology infrastructure and software.
Technology-enabled infrastructure and systems have allowed the company to run and maintain a lean and efficient operation about its size.