Vivaah at Novotel collaborates with Indian Matchmaker Sima Taparia



Hyderabad 11th September :Weddings are joyful occasions, which mark the beginning of a new chapter, an occasion filled with memories that will be carried for the rest of one’s life. However, due to the post – pandemic new normal witnessed by everyone, social gathering and wedding celebrations have witnessed an overhaul. Indian weddings are known for elaborate celebrations and lavish feasts, that have now been minimized as an aftermath of the pandemic to hybrid celebrations. Ms. Sima Taparia the Indian Matchmaker joined Ms. Kerrie Hannaford, Vice President Commercial, Accor India & South Asia to discuss some of this new trend and how the millennial audience is meeting, dating, and making the decision to get married in the New Normal.

Sima Taparia mingled with ALL- Accor Live Limitless members, as well as prominent Telangana & Andhra Pradesh wedding planners and brides -to- be in an intimate evening. Discussions revolved around the importance of matchmaking, the forthcoming wedding season, and selecting the ideal setting for a once-in-a-lifetime occasion. The Guests enjoyed a delectable spread of gourmet delicacies and were left spellbound with the enchanting setup and lovely ambiance.

Sima Taparia said , “It’s interesting to see how people across the world have adapted to the effects of the pandemic on weddings, India is no different. Having worked with numerous families over the past year and a half, we have had to work around multiple solutions to ensure everyone’s interests and priorities are taken care of. ‘Vivaah at Novotel’ is a great example of how the new normal weddings can still be as fun, making sure all-important guests are catered to, with the same experience even when they are not able to attend in person.”

Kerrie Hannaford, VP, Commercial, Accor India and South Asia said, We are very excited to have Sima Aunty join us at Novotel Hyderabad Convention Centre, speaking to our loyalty members about her experience managing weddings during the pandemic. Having spoken to thousands of millennials, their parents, and their families, Sima is in a unique position and understands the dynamics of marriages across the world. When we launched ‘Vivaah at Novotel’ last year, we knew it was the solution people were looking for, that fits perfectly with requirements of our reality today. The response so far has been phenomenal and insights from Sima have helped our guests make some critical decisions when it comes to planning weddings as well.”

The new normal has witnessed a complete transition towards contact-less food services and micro wedding ceremonies while keeping in mind the present norms of socially distanced gatherings. Keeping up with the need today, we developed ‘Vivaah at Novotel’, a modern-day concept focused on virtual weddings. With ‘Vivaah at Novotel’ our aim is to bring the couple’s dear ones closer to them on their wedding day through a web telecast of the wedding to their relatives and friends present in different cities. The extended family gets a chance to share every moment of the wedding with their loved ones in real-time – the joy of togetherness, the singing, and dancing during the baraat, several rituals, multiple ceremonies, even from miles apart. Two very interesting additions to this concept are ‘Dawaat by Novotel’ and ‘Shagun by Novotel’ for food and gift hampers respectively, which are the two integral parts of any Indian wedding.

Manish Dayya, General Manager, Novotel Hyderabad Convention Centre & Hyderabad International Convention Centre, said “We are extremely delighted to host the most renowned Indian matchmaker Sima Taparia.  The event provided an excellent opportunity to understand and discuss the present-day matchmaking and wedding requirements while looking for intelligent solutions. We are overwhelmed by the positive response we have received for this wonderful evening. With ‘Vivaah at Novotel’, we have been able to adopt to the new normal by offering Hybrid models to ensure guests can continue to have their dream weddings. We offer the perfect location for wedding celebrations providing multifunctional spaces that allow the most improbable dreams of brides and grooms come true with a personalized flavour added to the mix.”

The property offers a unique opportunity to celebrate this time-honoured sacred relation and ensure that guests indulge in the company of their loved ones and their hearts are charged with magical and memorable moments. The team and staff ensure that one’s vision for their dream day becomes a reality by helping the family through the planning process at every step of the way to ensure their day is exactly the way they envisioned it.  The venue offers the best solutions for a dream wedding right from conception to realization.   


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