The FMCG sector is unquestionably one of the terms we hear frequently. FMCG, which stands for Fast-Moving Consumer Goods, and is a sector that includes constant change, transformation, and new ideas.
As can be understood, we can count all the products that are sold and consumed quickly in this sector. When you go to the supermarket, all the products that we can see on the shelves are included in this sector.
We can think of a supermarket for the question of What is the FMCG Sector.
Fast-moving consumer goods (FMCG), also called consumer packaged goods (CPG), refer to highly in-demand products, sold quickly, and affordable.
Such items are considered fast-moving as they are quick to leave the counters of a store or supermarket because consumers use them regularly.
Some fast-moving buyer goods such as meat, dairy products, baked goods, fruits, and vegetable items are highly perishable.
Businesses of FMCG are usually affected by discounts being allowed by the stores and by holidays and other biennial periods.
In the FMCG sector, the most prominent and important assumption is unquestionable on the packaging.
That is marketing the brand to the customer at first view. If we think about what FMCG Sector means, this relationship should be the first thing to come into our mind.
How does FMCG works in the urban sector and rural sector?
If we talk about FMCG working in the urban sector, the ratio is higher than the rural sector at 55%> 45% in FY19.
Kantar who is a market researcher in his report, the flexibility of sales in these markets and higher competence to spend during the two years of the pandemic are accelerating the rural markets into a bigger or nearly comparable size as the urban markets in courses of volume sales.
A report said, for example, Hand sanitizer sales had increased significantly in rural India, encompassing about 4.44 crore households compared to 4.26 crore in urban India.
Urban India leads in terms of penetration with 40.1 percent, while rural India comes in second with 22.3 %.
Rural sales volume for numerous FMCG categories is projected to be higher than urban due to higher population size and lesser penetration.
Kantar said some categories such as toothpaste, talcum powder, butter, cheese, pesticides, basmati rice, and snacking such as quick noodles are still enjoying tremendous rural volume increase, even while urban penetration is stronger than the rural.