Mumbai/Bengaluru 4th May, 2026: Menstrual hygiene focused startup HealthFab has raised Rs 20 Crore in Series A from Atomic Capital.
Funds raised will be strategically deployed for expanding its holistic period care product portfolio, scaling distribution including quick commerce, and expanding manufacturing capacity to support growth.
Founded in 2019 by Kiriti Acharjee, Sourav Chakrabarty, and Satyajit Chakraborty, HealthFab is India’s holistic period care company that provides innovative yet affordable health and hygiene solutions. The company is best known for GoPadFree leak-proof reusable cotton period underwear which is designed to replace traditional sanitary pads by solving leakage problems and offering multi-layered absorbent systems which can hold up to several pads. Featured on SharkTank India, HealthFab is the number one brand in reusable period underwear on Amazon India and earned the company India’s only dual BIS certification for 50-wash durability and anti-bacterial performance.
Commenting on the fund raise, Kiriti Acharjee, Co founder CEO, HealthFab, says, “It took us five years to earn the trust of five lakh women. Five years of obsessing over one problem – leakage, until we solved it so completely that women stopped thinking about it altogether. That’s when we knew we’d built something real. But leakage is just one of the five days. What about the fatigue that hits on day two? The sleep that gets stolen on day three? The pain that no one talks about but every woman knows? We built trust on one product. Now we’re on a mission to serve the whole cycle — energy, sleep, pain, and everything in between. The goal is five million women in three years. Not just protected. Truly cared for.”
The company has grown 3x in revenue growth year-on-year, ranked #1 on Amazon India in the reusable period underwear category and growing direct-to-consumer subscriber base with strong repeat purchase rates driven by cycle-aligned product design. HealthFab is also expanding beyond D2C into general trade (GT) and quick commerce channels, broadening its reach to new consumer segments — including first-time period care switchers and urban consumers seeking on-demand access to science-backed period wellness products.
Commenting on the investment, Apoorv Gautam, Managing Partner, Atomic Capital, adds, “Womens wellness as a category is growing fast as more new age brands address and improve several aspects of it. HealthFab’s vision of building a complete care ecosystem for women not just for their days of periods but also overall health, deeply resonated with us. We believe that within women’s wellness, period care is a fast growing category and HealthFab is poised and determined to capture a large market share in the short term. Kiriti, Sourav, and Satyajit have been very open minded and easy to collaborate with from the day we met them. I believe our operating VC playbook will help unlock a lot of value and accelerate the company’s trajectory.”
In the next 12 months, HealthFab plans to grow 3x in revenue and aims to deepen retention through digital engagement with its existing consumer base, and establish itself as India’s leading holistic period care brand — not just a product, but a complete period wellness ecosystem.
About HealthFab
HealthFab is India’s holistic period care company, built on five years of trust. Founded in 2019 and headquartered in Bengaluru, HealthFab began with a singular obsession — solving leakage so completely that over five lakh Indian women stopped thinking about it altogether. That product-first discipline, grounded in science and relentless iteration, made HealthFab the #1 brand in reusable period underwear on Amazon India and earned the company India’s only dual BIS certification for 50-wash durability and anti-bacterial performance.
But HealthFab was never just about leakage. It was always about those five days — the fatigue, the disrupted sleep, the pain that every woman knows and too few products address. With a proprietary manufacturing facility, a science-first product philosophy, and a portfolio now spanning the full menstrual cycle, HealthFab is expanding from five lakh women to five million — delivering not just protection, but complete period wellness across energy, sleep, and pain management.
HealthFab is backed by Atomic Capital and Mistry Ventures and is available across D2C, Amazon, quick commerce, and general trade.
About Atomic Capital
Atomic Capital is a Mumbai-based early-stage venture capital firm founded in 2024 by Apoorv Gautam, an industry veteran with over 18 years of experience in investing, consulting and strategic leadership. Apoorv brings deep operating and strategic insight from his prior roles at Rivigo, McKinsey, Bain, and a leading VC fund — positioning Atomic as a high-impact partner for early-stage growth.
The firm backs ambitious founders building high-potential consumer and consumer-tech brands, combining capital with hands-on support. With a unique operating VC playbook and collaborative approach towards working with founders to unlock scale.
