What will be the value of brand perception around super-fast delivery?


Zomato and Grofers have invaded in critical situations over concerns about the obligations of fast delivery threaten for the company’s delivery partners.

For the past few days’ conversations about a delivery, boys are having a concern and getting criticized on social media. Recently Zomato was criticized for its ads with celebrities Hrithik Roshan and Katrina Kaif. Next, Grofers, a tweet about a delivery made in 13 minutes. 

Recently Grofers declared that it has started a 10 minutes’ delivery of groceries in some cities including Mumbai, Bengaluru, Mumbai and Kolkata, and some other. 

Some of them are Criticising ads of zomato for its depiction of its delivery line. 

In the ad, the delivery boy is seen as being proud of himself for choosing between a selfie with a star and the hungry customer, and Twitter couldn’t help but notice other features of the ad.

Zomato is not the delivery service that has been in a risky situation for the past few days. Grofers CEO also criticized for a tweet sent out about a 13-minute delivery made by his fleet. A user explained that these were groceries, not life-saving medicines or emergency supplies. It also raised subsequent concerns about the safety of the delivery personnel who may have to resort to fast and possibly unsafe driving to meet the delivery-time targets.

The Grofer company was not endangering its riders by making the 10-minute delivery promise. Also clarified that even if the driver was driving at 10kmph, they would still be able to meet the delivery-time target. The presence of warehouses in each neighborhood ensures that the groceries are readily available to facilitate quick deliveries.

 The doubts are forced to continue in consumers’ minds. There have been a lot of conversations on social media that suggest that delivery members are underpaid and overworked. These are the men and women who wear the uniforms with the company’s name and motto on it they have disregarded representatives of the brand itself. 

The COVID pandemic made many members got into the grocery delivery business. The major players include Dunzo, BigBasket, Swiggy, Zomato, JioMart, and Godrej Nature Basket. Some of these services claim that a customer book a slot in advance and the delivery of items is subject to stock and slot availability. Grofers and Dunzo’s fast delivery system aims to avoid the slot-booking process to help users directly delivering their groceries to their doorstep.

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