Why is cash flow crucial in the real estate sector post COVID-19?


As a typical ‘black swan’ event, COVID-19 took the planet by complete surprise. Though the Indian economy is another time gap for business, the impact of the pandemic can have to linger on the estate trade as there are massive changes within.

The importance estate boom of the last decade

A replacement home is each upper-middle-class person’s dream.Between the periods of 2004 – 2012, the land boom appeared in India, and plenty of cash during this market.

 The economy was booming, with increasing employment in Tier one & 2 cities, leading to affordability. The beginning of Software, IT, and alternative transnational companies needed speedy construction and industrial real estate development. 

Each passing year these developments resulted in higher prices. As a result, unsold (under construction) properties attracted a better price and postponed sales became a norm.

 Value correction and regulation 

2013 onwards, the ever-increasing costs showed up in lack of affordability for customers. Sales slowed and consequently new launches. By the introduction of the RERA Act in 2016 with a flight to quality. The inventory of unsold land assets started growing and thus underwent value corrections, making a vicious cycle.

 The importance of money flow post-pandemic 

For real estate developers to finish up in an exceeding income crisis isn’t inaudible. However, India’s real estate sector, which was already undergoing a protracted slowdown, hit a replacement low last year because of the pandemic, resulting in a short-lived halt in project launches and sales. 

 To make a sure recovery, income management for belongings is crucial. To make swish cash flow management, developers ought to work on the parameters whereas coming up with their project:

 1. Project management set up lightness the scope of the project, timelines, and associated prices for every section for effective cash flow management should be prepared. Most projects are commercially viable. However, as timelines depart of control, the cost escalations and liquidity within the project begin to poignant the profitability. 

2. A statement with each equity investment from outside investors and debt finance is essential. Historically, unorganized financing and client sales are the first sources of capital. To make sure swish execution, both equity and debt capital became important.

 3. The properties got to before targeted consumer. To create the project engaging to the customer, the developer will either sell at low-cost costs to come up with volumes or add smart options & amenities (relevant to the target segment) to make an honest worth proposition. 

 4. Make sure the right expertise is delivered across the distribution channels. Employing a reliable land consultatory to support sales. Sales at the correct value will facilitate developers to manage their income necessities well rather than resorting solely to debt finance while not adequate sales. 

For property developers, the COVID-19 epidemic has aggravated challenges and pressure besides the economic downturn, however, it additionally brings opportunities and changes.  

For players which will bring concentrate on cash flow management, client experience, and trust – solely the sky is going to be the limit.

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