Wine sales could jump by 25%: Maharashtra govt it to be sold in Super Markets

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Currently, wine sales nationwide are 3.5 million cases. About 25-30% of the total sales are from Maharashtra, which is about 75-90 lakh liters, said AIWPA President Jagadish Holkar.

Currently, the wine is sold in walk-in supermarkets in Himachal Pradesh, Chandigarh, Madhya Pradesh, and Delhi (until November 2019). “Maharashtra will now benefit from this move, which now sells 75 lakh liters of liquor a year, which is only 1% of liquor sales. The impact of this law is it will also help small stores because they now have access to retail customers,” Holker said.

The All-India Wine Producers Association (AIWPA) believes that wine sales in Maharashtra will increase by 25-30%, with the state cabinet deciding to sell wine in supermarkets and shelf-in shops.

Currently, wine sales nationwide are 3.5 million cases. About 25-30% of the total sales come from Maharashtra, which translates to about 75-90 lakh liters, said AIWPA President Jagadish Holkar.

He observed that wine sales in supermarkets are likely to start from the new financial year.

For increasing sales allowing the wine to be sold in supermarkets or walk-in stores. If everything is planned, Maharashtra will be able to achieve sales of 2 crore liters in five years,” said Holkar. In addition, grapes for wine provide the highest realization for farmers, consuming between Rs 40 and Rs 80 per liter, the association said.

Wine is currently sold at retail outlets. Following the cabinet decision, the sale of wine will be allowed in supermarkets with an area of ​​100 square meters and on the shelves of shops with an area of ​​at least 2.5 cubic meters.

Based on the data available in the AIWPA, only 600 walk-in supermarkets across Maharashtra are eligible to sell wines. Here a maximum of 2.25 cubic meters can be submitted for lockable wine shelves, which will be unlimited on dry days, he suggested.

Holker said the standard distance rule from places of worship and educational institutions will remain the same as in the case of other liquor stores before licensing. Wineries will soon be approaching these supermarkets for wine sales as this will increase their market expansion.

Currently, the wine is sold in walk-in supermarkets in Himachal Pradesh, Chandigarh, Madhya Pradesh, and Delhi (until November 2019). 

India’s per capita wine consumption is the lowest in the world at 25 ml. Therefore, the AIWPA is preparing to launch a new campaign to create more awareness about wine in the state, the details of which will be discussed at the upcoming managing committee meeting, he said.

Historically, alcoholic beverages such as whiskey, rum, and beer have dominated alcohol consumption in India, however, with the increase in disposable income, rapid urbanization, the availability of reasonably priced household wines, and the health benefits of consuming cheap alcohol, consumer attitudes have changed. Significant increase in wine consumption.

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