August 13, 2013: Wital See Marketing Ltd. as part of expansion has ventured into retail space and announced the launch of its chain of stores ‘Wee Store’. Wee Store which would be in a neighbourhood store format would be catering to the consumers by providing a array of foreign and Indian goods in various categories at affordable prices.
Speaking on the occasion of the launch of ‘Wee Store’, Jyoti Narain, E.D, Wital See Marketing Ltd. said “With rising aspiration levels backed by higher disposable incomes Indians today are seeking a global shopping experience. Looking at the potential of the retail sector, Wital See Marketing Ltd. has forayed into retail with its flagship retail chain ‘Wee Store’.
Wital See Marketing has roped in Sridevi as the brand ambassador for ‘Wee Store’ and the work is on for launching the Wee Store TVC starring Sridevi. Wee Store which would be targeting Tier-2 and Tier-3 cities would be launching specialised stores in Delhi and Gurgaon. Wital See Marketing has fixed an ambitious target of opening 150 stores by the end of this financial year and is looking out for revenue of Rs.100 crore. Wee Store would be launching their own private label ‘Wee’ as well and the company expects the ‘Wee’ label to contribute the chunk of the revenue.