To celebrate World Breastfeeding Week, The Moms Co., India’s largest toxin-free and natural mom & baby care D2C brand, has launched a new countrywide cross-platform digital campaign, ‘#MakeBreastfeedingEasier.’ The Moms Co.’s goal with this campaign is to create conversations with professionals to raise breastfeeding awareness, solve breastfeeding moms’ problems, and make their breastfeeding experience simpler.
The Moms Co. has partnered with Rosewalk Healthcare, a Delhi-based luxury hospital for women, for a week-long campaign to create informative videos in which doctors from Rosewalk will address various issues faced by women during breastfeeding regularly, such as the benefits of breastfeeding for the baby, the correct technique for pumping milk, and taking care of breasts during pregnancy. These films will be made accessible to the public via The Moms Co.’s social media channels, including Instagram, Facebook, and YouTube.
Every year from the 1st to the 7th of August, more than 120 nations observe World Breastfeeding Week encourage breastfeeding and enhance the health of newborns worldwide. When it comes to nursing, new mothers frequently have questions such as how to perfect the latch, how to maintain a consistent supply of breastmilk, and so on. However, there are no trustworthy sources of information where news mothers may get guidance and counsel. The Moms Co. strives to make nursing simpler for moms by bringing together professionals who can provide the necessary advice and information.
Malika Sadani, an award-winning entrepreneur, founded The Moms Co. in 2017 after noticing a need in the Indian market for items that moms could rely on. Malika Sadani, Founder & CEO of The Moms Co., commented on the new campaign’s debut, saying, “I’ve spent several years engaging with moms and understanding their issues.” As a mother of two, I understand a mother’s journey, her challenges, and her unwillingness to make any compromise when it comes to her child’s safety, especially in the early phases of being a new mom and the connotations that come with it.
Breastfeeding, although being a natural procedure that helps both the mother and the child, is still a taboo subject even in this day and age. Breastfeeding may be difficult for new parents, and we want to help make the journey simpler by bringing in specialists to address their worries, dispel their misconceptions, and provide them with the knowledge they need to make the right decisions.”
The Moms Co. will hold a live interactive session on their Instagram handle with Dr Reubina Singh, Senior Fertility Specialist, Obstetrician & Gynaecologist at Grace Fertility, on August 6, 2021, as part of the #MakeBreastfeedingEasier campaign. She will speak with famous professional dancer and founder of Banjara School of Dance, Meher Malik, about the challenges that nursing mothers encounter and how they may overcome them with expert coaching.
On 6-7 August, The Moms Co. will conduct a social media giveaway with Momzjoy on their Instagram handle to assist make the nursing journey simpler for moms with a selected collection of items.