Yamaha celebrates 67th Anniversary with the theme ‘Ties in a New Age’


The Yamaha Motor Company was founded in Japan in 1955, and for 67 Years it has delivered raw, exciting, stylish, and sporty products since its first production model, the YA-1 was Introduced.

Yamaha’s foundation day, also known as Yamaha Day, is celebrated around the world to inspire employees to become more familiar with and used the brand. Yamaha’s unique style is ultimately reflected in its products and services.

As part of its 67th-anniversary celebration, Yamaha Motor India (YMI) Group was focusing on this year’s theme of Ties in a New Age at its Corporate Office and factory location in Chennai.

Yamaha is known for its commitment to the betterment of society under the Kando Creating Principle: Ties Achieving balance with the natural environment requires understanding the customer, coexistence, and interaction with local communities, as well as interaction with society as a whole. Yamaha creates products that exceed the expectations of people, societies, and the world through this principle.

In celebration of this anniversary, Yamaha Motor India (YMI) Group conducted several activities to educate employees on its successful journey since 1955, its expectations for the future, and its commitment to developing innovative technologies. Throughout the company, Yamaha employees and their families participated in fun-filled activities and games. Yamaha employees shared memorable stories about their journey with the company during the Event. Throughout India, Yamaha Dealerships gathered their customers for Yamaha Day celebrations. The dealerships organized a cake-cutting ceremony for these customers and also gave them a brief insight into the company’s rich legacy and the popular products introduced since its inception.

Speaking on the occasion, the Chairman of Yamaha Motor India (YMC) Mr. Eishin Chihana said, “The global theme for 67th Yamaha Day is“ Ties in a New Age ”. ‘ Ties ’ is one of the crucial headliners we’ve always cherished as it has guided us to stay connected and make a solid bond with all our stakeholders – workers, Dealers, Suppliers, guests, and Society. The once two times of the epidemic created a big void in mortal connection as the mortal touch was missing due to physical insulation and social distancing. mortal touch is the foundation of mortal connections, and we’re celebrating this occasion by erecting Stronger Ties through mortal Touch”.

He also added, Since 2018, The Call of the Blue brand crusade has played a crucial part in forging stronger ties with our stakeholders. This time’s Yamaha Day theme further reiterates our commitment to making a deeper connection with the community and making a more sustainable and prosperous future for the brand.

In line with this time theme, Yamaha has also organized a lift with its Blue stripes Riding Community in 10 metropolises, which included  Chennai, Coimbatore, Madurai, Kochi, Hyderabad, Bangalore, Pune, Delhi, Kolkata, and Guwahati, to strengthen its social tie-up in these regions. The company also partnered with Child Rights and You (CRY), a Non-Government Organization, to conduct this engagement exertion in Delhi. On an auspicious day, guests who were part of the Blue Streaks Community rode down to NGOs in the separate metropolises on their Yamaha Machines, to connect with 400 children from underserved communities. This engagement exertion allowed the guests to spend some quality time bonding with these children and contribute to their educational requirements. Guests also wrote substantiated dispatches, motivating the children to end for a bright future.

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