Yatra.com launches its latest ‘Reason to Travel’ digital campaign. The campaign involves a contest on social media which gives participants a chance to win exciting gift vouchers.
The latest digital campaign ‘Reason to Travel’ by Yatra.com aims to promote travel in the post-pandemic world when everything got paused for a certain time. It is motivating individuals to travel not just for work purposes, but also to take a break and catch up with friends and family, or even to celebrate small occasions.
The Pre-COVID days talked about how travel was no longer a luxury as it did become an integral part of people’s lives. However, with the coming of this COVID-19 pandemic, travel came to a pause as doors had been shut and the fear of the unknown guest was prevalent amongst consumer minds.
With the world slowly coming back to the new normal, the campaign focuses to promote the idea that the doors are wide open again and travelers can smell the fresh air and open skies once again, it is time to take a break from our daily routine that we have been following for the past few months. Also to catch up with friends and family we have been missing, or to celebrate an occasion. People travel not only for essential purposes but also to celebrate the small and special occasions or for short getaways.
Commenting on this new campaign, Shweta Singhal, the Head of Marketing and New Business Initiatives, Yatra.com, said, “Over the last few years, we have seen that the fast-moving urban life drove Indians to take often, short vacations to break the sameness of their daily lives. Anyhow, due to the COVID – 19 pandemic episodes, individuals were unable to travel for a small period. The campaign #ReasonToTravel propagates the message that it is time to travel again and focuses to light again the desire to be on the go.”
The company marks the beginning of the digital campaign by running contests on its social media platforms asking people to share their #ReasonToTravel and win exciting gift vouchers. The brand’s ad film has been launched on several social media channels and it was conceptualized by the Indian Story Tellers.