Bangalore, 25th May 2025: There are some memories that never really leave us.
The sound of cousins running through the house. A steel dabba opening in the afternoon. A grandparent calling everyone in for snacks. Candy jars at the corner shop. Ice creams melting faster than we could eat them. Board games, terrace games, made-up games, and the kind of stories that somehow became family folklore.
This summer, Zepto brought that feeling back with Nani Ka Ghar — an immersive, nostalgia-led experience inspired by one of India’s most universal childhood memories: summer holidays at grandparents’ homes.
Created in association with Alpenliebe from the house of Perfetti Van Melle along with Britannia Industries Limited, Nani Ka Ghar was designed as a warm, playful recreation of the Indian summer vacation home — full of snacks, candies, games, stories, cousins, chaos and comfort. The experience brought together brands that have been part of growing up across generations, turning familiar childhood rituals into an immersive cultural moment.
At the heart of the experience was a simple idea: nostalgia is not just something we remember, it is something we can step back into.
Britannia brought alive the world of nostalgic summer playtime with childhood games like Pithu, recreated in the iconic shape of Britannia Jam Jam. A 90s-inspired photo album corner invited people to capture the kind of family portraits once tucked away in grandparents’ cupboards – slightly posed, deeply sentimental, and instantly familiar, alongside familiar favourites like Little Hearts that have been part of childhood memories across generations.
Perfetti Van Melle India recreated the neighbourhood candy shop with Candies Ki Dukaan, filled with colourful jars and childhood favourites from Alpenliebe, Mentos, Center Fresh & Chupa Chups. The experience also featured Chupa Chupi with Chupa Chups, a fun and playful treasure hunt where hidden Chupa Chups products turned the house into a maze of tiny surprises. Adding to the warmth, Nani Story Time with Alpenliebe Juzt Jelly brought together two things that defined long summer afternoons for many Indians — stories and treats.
Hocco added another unmistakable summer ritual with a nostalgic ice cream cart, tapping into a core childhood memory of Nani Ka Ghar: running towards the ice cream wala during summer holidays, complete with a variety of ice creams that brought back the joy of choosing a favourite flavour. while Let’s Try recreated snack-filled corners across the dining and living spaces with jars, tables and treats that felt straight out of a holiday home. A round of Passing the Parcel brought back the spirit of cousin competitions, family gatherings and the cheerful chaos of everyone wanting to win, but pretending not to care too much. Sweet Karam Coffee added a familiar taste of home with a Bhel counter serving regional favourites with Paati’s Twist, bringing nostalgic South Indian flavours to the summer experience.
“Summer vacations aren’t just a season, they’re a shared memory for millions of Indians. Grandparents’ homes, cousins, games, snacks and the little rituals around them shaped the way so many of us remember childhood. With Nani Ka Ghar, we wanted to turn that nostalgia into an experience and celebrate a cultural memory that cuts across generations. More than recreating the past, this was about giving people a chance to relive the feeling of it,” said Chandan Mendiratta, Chief Brand Officer, Zepto.
Darshan Bhatia, Director, Sales, Perfetti Van Melle said, “Summer vacations are often remembered through the smallest joys — favourite candies, neighbourhood stores, and time spent with family. Alpenliebe and Perfetti candies have been part of growing up for generations, which made Nani Ka Ghar a natural fit for us. Together with Zepto, we wanted to recreate those familiar summer memories in a way that felt joyful, nostalgic and instantly relatable.”
Siddharth Gupta, Vice President-Marketing, Britannia, said, “Summer holidays at grandparents’ homes are built around moments of togetherness — playtime, conversations and favourite snacks shared with family. Britannia has been part of these everyday moments across Indian homes for generations, making Nani Ka Ghar a natural association for us. Along with Zepto, we wanted to celebrate memories that continue to connect people across generations.”
With Nani Ka Ghar, Zepto continues to build experiences that go beyond convenience and enter larger cultural conversations. What began as a tribute to Indian summer holidays became a reminder that some of the most powerful moments are not created from new behaviour, but from memories people already carry with them.
Because sometimes, the strongest connection is not built by asking people to look ahead.
It is built by taking them home.
About Zepto
Founded in 2020 by Aadit Palicha and Kaivalya Vohra, Zepto is a quick commerce marketplace platform operating in India. Zepto uses technology and a network of delivery hubs to enable delivery. Zepto sellers offer products across categories such as groceries, household electronics, beauty, apparel, toys, and everyday essentials. Zepto Café is Zepto’s food offering, providing freshly prepared items through the sellers on the Zepto app.
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About Perfetti Van Melle India Pvt. Ltd.
Having started India operations in 1994, Perfetti Van Melle India Pvt. Ltd. (PVMI) today enjoys the reputation of being market leaders in the confectionary space with a diverse portfolio of brands across segments (i.e. candies, jellies, gums & chewies) which provide differentiated consumer experiences across age groups. PVMI’s extensive distribution footprint spans 5 million outlets across India and the manufacturing facilities are located in Manesar (Haryana), Rudrapur (Uttarakhand) and Karanaipuducherry (Chennai). 31 years since its inception, Perfetti’s power brands like Center fresh, Center fruit, Mentos, Alpenliebe, Happydent, Alpenliebe Juzt Jelly, Chupa Chups continue to both delight and engage with the consumer with innovations across category expansion, variants, flavours, promotions, and clutter breaking advertising campaigns. Regarded as a ‘great Place to Work’ owing to its strong people culture, PVMI drives continuous improvement by way of external benchmarking and exposure to global best practices and building a sense of pride amongst its employees. As a responsible corporate brand, Perfetti Van melle is committed to bringing about a positive influence in the community it operates in and adheres to its four pivot areas of sustainability – education, skilling, water conservation and environment. PVMI is a fully owned subsidiary of the global confectionary conglomerate Perfetti Van Melle, headquartered in Amsterdam.
