The first content creator and management firm, the OML Entertainment Pvt Ltd. announced that their youngest standing – The Global Network has attained a turnover of more than 100 cr for 2020-21.
GCN has launched four years back by OML’s Global Creator Network. Aim to build a branded content solution by fusion of creators and brands that ultimately impact the culture. Today, GCL has a reach of over 500 of the most influential creators globally.
GCN brings over 6x ROI and over 2 billion views across 16000+ pieces of short and long-form content. And this could only be possible through working with the producers, storytellers, creative thinkers including others. The coexistence with the tools and processes helped the brand to rule over the media planning in the content space.
Last year, GCL has prepared more than 200 pieces of more than 20 brands. GCN’s are constantly pushing their boundaries and made something different every time by experimenting and research done by a specialist team that curates the brand efforts for approx. eight portfolio brands across 15 countries globally such as India, Africa, South East Asia, Europe including others. The entertainment brand also collaborate with brands like, Oneplus, Upgrade, Netflix, Levis, and more.
According to Gunjan Arya – CEO of OML, “A move from onboard viewing towards digital space due to the COVID-19 pandemic already change the preference of consumer in India as well as across the globe”.
“The new consumer is generating a strong demand for content that can be accessed anywhere and anytime. GCN bring creators and the brand together to create two- way conversation which are more admissible. This helps the creator showing their ability among different platforms and genres in a way that helping the creator economy and our brands deliver more efficiently than they were with other marketing efforts. And these facts can be proofed by our INR 100cr turnover,” said Arya.
The increasing consumer behavior toward content entertainment strengthens the confidence in brands. The services include commissioning and producing content that cast creators, social media rooms, and more.
GCN has successfully brought the creator and brands together and create a relevant and meaningful two-way conversation across digital marketing.