Global trusted partner for planning, transacting, and evaluating media across platforms, Comscore, shows how countries around the globe managed to recover from chaos through a well-managed response to the pandemic. As expected the results formed much lower than that of the previous year, still, the $12.2 billion global revenue in theaters proves that with careful planning in local health regulations and creating must-watch contents, studios and exhibitors effectively tackled the struggles even as the world continues to navigate the COVID-19.
China has seen the strongest box-office recovery post lockdown. After the initial lockdown in January 2020, the Chinese market remained closed for six months continuously.
The $2.25B performance of the North American box gave a clear indication that even amid a pandemically-challenged marketplace, quality content can drive people to visit big-screen houses.
Films like “Wonder Woman 1984,” “The Croods: A New Age,” “Unhinged” and “The Wretched” attracted fans to big screens in 2020.
Like every other country, Japan was hard hit by the pandemic. However, their local products released into the market helped Japan to say steady and thus continued to attract audiences.
Like China and Japan, South Korea has also tasted success showcasing local movies allowing the Korean market to create revenue with the success of films like “The Man Standing Next” and “Deliver Us From Evil” with their strong box office performance.
The success story was not limited to the Asia Pacific region, Countries like Spain had impressive success with some independent projects.
The film “Padre No Hay Mas Que Uno 2” was number one in the country generating an impressive $15.2M.
Paul Dergarabedian, Senior Media Analyst, Comscore, responded, “Though the pandemic has affected theatrical business, there are encouraging signs of recovery in many countries around the world.”
“Today we know that audiences are eager to return to enjoy the theatrical experience and the many notable successes prove that if cinemas are open and offer great content, moviegoers are ready to watch movies on the big screen.”