Tata Wiron releases ‘kites of hope’ – A hopeful reminder about the future


Social distancing helped humans to evolve as social beings. Even being far, we managed to connect, build, and nurture relationships by adapting. New technologies and techniques to socialize became popular as it was necessary to survive.

Tata Wiron, a brand that has been binding, supporting, and strengthening the country, releases “Kites of Hope” on social media which is a hopeful reminder of the prosperous future waiting. Conceptualized by Wunderman Thompson South Asia, the brand’s New Year’s release is a tribute to the positive human spirit which fought the pandemic with conviction. The film conceptualized by Wunderman Thompson South Asia is a straightforward and inspiring account that vows to fly high along with the tune “udd chali” sung by talented Dipan Mitra, champ of a renowned TV show. It is also to be noted that the video release is when the brand is set to make key declarations relating to its personality.

Vivek Chauhan, Chief of Marketing and Sales, Global Wires Division, Tata Steel remarked the move as, “A few months back we were being stared at by fear, uncertainty, and demotivation. With the unflinching faith and trust of our channel partners, we are staring at a tomorrow filled with strength and smiles. ‘Kites of Hope’ is a tribute to the strong ties that bind Tata Wiron with all its stakeholders.

Vijay Jacob Parakkal, Senior VP and Managing Partner, Wunderman Thompson, Kolkata stated, “2020 is a forgettable year, however a year which will remain in our recollections for eternity. We are glad to collaborate with Tata Wiron on this task to end 2020 and start the new year on a happy and positive note. Arjun Mukherjee, VP, and Executive Creative Director, Wunderman Thompson, Kolkata added, “These are tough times, and more than ever before this year we have developed the strongest bonds and reached out to friends and strangers alike. As the world stopped, we found ways to keep it moving and this film is a testimony to the ever-soaring, forever positive nature of the human spirit,”


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