^Atom, an independent agency of Abhik Santara becomes a part of a worldwide creative network called by the Network (BTN). BTN may be a network of a number of the world’s prominent independent agencies. It offers direct access to a replacement breed of agencies and curated creative talent to clients worldwide without a typical network’s layers and complexities.
It is found by a multi-award-winning creative leader Per Pedersen, and 16 agency partners covering 20+ markets. ^Atom network now joins this league as the 17th exclusive partner representing India and South Asia.
Articulation of the innovative network model was therefore the way that leveraging the collective power of best creative talent echoed our ambition of using creativity to unravel real business challenges faced by most clients and CEOs today. ^Atom started last year because we didn’t want to be typecast in our output and wanted to precise our creativity through multiple filters of recent consumer journeys. This induction helps us access the simplest of creative minds across the planet, and this usher in modern data and tech solutions to India, and most significantly, and provides creative leverage for international brands worldwide.
Elaborating the importance of this partnership, Per Pedersen, Founder and artistic of The Network, says that they are extremely happy to welcome ^atom together of the founding partners of by The Network. They are building a special and quite global network owned by future-facing independent creative agencies and atom fits in perfectly with an exceptionally high level of labor and a non-traditional approach to creativity and business.
This is a landmark moment for atom. in only nine months, as they are a part of this massive global network of a replacement kind. Clients now have a choice to not undergo the rigmarole of archaic global networks and produce work more efficiently. As all in all, they do have 400+ creative talents and around 35 nationalities.