The new logo is aimed at expressing the braveness, dynamism, and leadership in the business to create the brand’s association with the Nation. The thought behind the new logo change considers the capability of India’s unremitting development story.
On its way to significance, India remains at an interesting cusp of inconsistencies. While the desires for another part of India are characterized by boundless goals and aspirations; simultaneously, Indians are restricted by cultural convictions, perspectives, and qualities. On one hand, India is Limitless in potential with the world’s biggest youth power, Limitless inconceivable outcomes as pioneers of economical advancement, Limitless in abilities with the most different scope of social ranges of abilities. However, despite what might be expected, it is additionally Limited by access and opportunity difference.
For entering into a future defined by greatness, India needs a torchbearer to challenge, lift, and overcome the limitations. The best solution for this is an open and educated society ─ as an open and educated society can make an unbounded India.
The new logos of the channels remain as a declaration of the organization’s determined quest for truth ‘past cutoff points’ and fill in as an image of the general vision of the organization, of making ‘an educated and open society’. With assorted articulations of each channel and a typical vision of the organization, this revitalization plans to expand ABP’s image saliency as well as it exists as a drawn-out technique and key differentiator of the brand.
From the logo to the mogo and even the position of the bug, this new personality will guarantee an ocean change in the total tangible experience of the watchers. On the logo announcement, Avinash Pandey who is the Chief Executive Officer of ABP Network stated that they are incredibly eager to start this change. He further added that the new logos of ABP Network’s news channels will catch the energy and motivation behind the organization. He also said that their new logos remain as a declaration to their persevering quest for truth and it will break the static system, to improve itself for the quick advancing media landscape.