Dairy brand ‘Milk Magic’ forays into Indian B2C market

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Jayshri Gayatri, Food Products has now entered into the B2C Indian market with its dairy products with the brand name ‘Milk Magic’. The company has a strong place in the B2B market in the domestic as well as the international markets over the years.

Constantly delivering to the high-quality standards of the international markets and an overwhelming response from the global consumers, Jayshri Gayathri Food Products saw a high potential of penetrating the Indian market with a wide product variety under its brand ‘Milk Magic’ in the states like Chhattisgarh, Rajasthan, Orissa, Telangana, and Madhya Pradesh, among others in the first phase.

The product varieties include cheese, Butter – salted & unsalted varieties, fresh and frozen varieties of Paneer which is one of their most famous product, Pure Ghee variety, Khoya, and Indian sweets such as  Rasgulla, Rasmalai, Gulab Jamun, and Kaju Katli.

Kishan Modi who is the Managing Director of Jayshri Gayatri Food Products (JGFP), stated that the consumer’s demand for dairy products saw an exponential rise during the lockdown period in India. However, due to supply chain problems, many local brands were not able to fulfill this increased B2C demand.

He added that they saw this as an opportunity to penetrate their dairy products in the B2C market as the consumer was now open to trying out local brands that were easily available to them during this period.

He also said that their company has been producing high-quality hygienic dairy products that are successful in the global markets for more than seven years. They were very confident that the Indian consumers will like their products and as planned they started to get continuous orders.

Milk Magic will be subsequently launched in Tamil Nadu, Karnataka, and Kerala, and later in phase 3, it will enter Gujarat, Uttar Pradesh, Punjab, Jammu & Kashmir, Maharashtra, Himachal Pradesh, and North Eastern states as well. The company has advanced plans to build its own distribution channel with retail stores in each City.

The increasing demand for different dairy products in India is expected to provide an opportunity to lengthen a range of value-added products. The company continues to focus on advanced processing techniques, building the latest supply chain model, and marketing infrastructure for delivering high-quality customer requirements.

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