ACC launches new digital film “#LBnW – Leave Behind No Waste”


ACC Ltd., one of India’s foremost cement manufacturers, joined hands with the Board of Control for Cricket in India (BCCI) to administer the task of collecting and managing wastes from sports stadiums.

The partnership has taken over the duty to dispose of wastes during the first India vs. New Zealand test series match, held at Kanpur’s Green Park Stadium on November 25, 2021.

Waste disposal and waste management have become headaches with no absolute solutions. It requires a little responsibility and patience to get rid of the waste around us.

‘Leave behind No Waste’ is a digital film created by ACC Ltd. that encapsulates the idea of collecting and removing plastic waste left out in cricket stadiums.

ACC Ltd. teamed up with Geocycle, its waste management arm, to collect and co-process the plastic wastes.

Geocycle India, a part of the global Geocycle network, is an in-house waste management solution of Ambuja Cements Limited and ACC Limited.

Sridhar Balakrishnan, MD & CEO of ACC Limited, commented that Cricketing events create massive amounts of waste and large carbon footprint.”

The partnership with BCCI makes ACC move a step forward to transform the future of our planet into a sustainable one. The initiative also supports Swachh Bharat Mission through Geocycle.

The film ‘Leave behind No Waste’ with a duration of 1.50 minutes reminds us of our responsibility to properly manage plastic wastes.

The film shows how the ACC brand teams up with its waste management arm, Geocycle, to get the plastic ‘OUT’ off the stadium.

In ‘Leave behind No Waste’, the cricket term of getting ‘OUT’ does not just remain within the cricket game. But, it addresses plastic waste as the world’s biggest player that does not get ‘OUT’ from the sports environment.

When the players step out from the ground still the plastic remains out there. After a cricket match, almost 2 tons of single-use plastic wastes are collected from the stadium.

ACC Geocycle team enables to form a circular economy model, where the collected waste will be co-processed and managed in the Geocycle’s safe waste management solution to generate fuels.

The team collects single-use plastic from the stadium and transports it to ACC’s cement kiln. A group of smart scientists treats the plastic wastes to be re-purposed.

This co-processing technology provides a ‘Zero Landfill’ solution that avoids soil contamination, water & air pollution and recovers energy and minerals from waste materials.

One of the highlights of digital film is its powerful oration. Piyush Mishra, the renowned actor, and voice-over artist has lent the voice to the film.

The goal of digital film is to create awareness among people to make sports stadiums cleaner, healthier and sustainable.

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