Acer Inc. is a Taiwanese multinational hardware and electronics business enterprise focusing on advanced electronics technology, situated in Xizhi, New Taipei metropolis. Its products consist of desktop computers, laptop pcs (clamshells, 2 in1s, convertibles and Chromebooks), tablets, servers, storage devices, digital reality devices, presentations, smartphones and peripherals, in addition to gaming computers and accessories under its Predator brand.
Acer is the world’s 6th-biggest computer dealer by unit sales as of January 2021.
Within the early 2000s, Acer carried out a new commercial enterprise model, moving from a producer to a designer, marketer, and distributor of products, whilst acting production approaches through contract manufacturers. Nowadays, in more and more to its middle IT products enterprise, Acer also features a fresh business entity that focuses on the mixing of cloud services and systems and the development of smartphones and wearable devices with value-added IoT applications.
The Taiwanese founded leading electronics and hardware maker, Acer India, has appointed Motivator as its media accomplice for classes such as laptops, AIOs, tablets, monitors, projectors, air purifiers and wireless earbuds for the Indian marketplace. Motivator will control the brand’s digital media obligations such as media method & making plans, media investment, media activation, and content. The account is going to be handled from the Motivator Bangalore office. “I’m thrilled to possess Motivator India on board together among our lead groups. Their experienced crew, knowledge of the media domain, excellent publisher connect and dedication to Acer has convinced us that they are a proper virtual media accomplice to take our brand forward in these tough times”, stated Sooraj Balakrishnan, Acer India’s Head of marketing.
Talking on the win, Mausumi Kar, managing director, Motivator India stated, “We’re extremely joyful to partner and support Acer in their boom momentum. The customer journey is turning more and more complex. Our mandate presents us with the proper opportunity to utilise our virtual expertise in navigating this journey in the direction of success for the brand Acer.”
“Acer believes in breaking the limitations among human beings and technology and Motivator’s data and insights backed understanding of the marketplace, consumers and motivations enable this for them. we are thrilled to be awarded the business for Acer”, Radhika Ramani, managing accomplice – South, Motivator India brought on the association.